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If in a relationship you do not know your partner well, it is destined to fail… In a company-customer relationship, the same thing happens. And with the buyer persona, the company can afford to know who is on the other side.
Keep reading and we’ll tell you more.
It is said that a company that uses buyer persona can increase its conversions by 70%.
And it’s no wonder, when you know who you’re selling to, you know their wants and pains, and you can appeal more and better to their needs when you’re offering them any product or service.
But let’s see, what exactly is a Buyer Persona?
It’s an ideal archetype of what your client would be like.
A company usually has a target: different variables in a range, which collects different types of people.
The Buyer is like making a cocktail with different types of people, combining them and creating the ideal.
When you create the buyer of your company, you have to be super concrete detailing the age, tastes, studies, origins, needs, objectives, etc.
The goal is to understand the target audience.
Understand who we want to sell to.
Understand what you need to the best address them.
Basically, marketing actions can be taken that will report more results and actions can be created for each purchase phase for the ideal customer.
When you know someone better, they are all advantages, because you know how to act. That in any relationship.
Let’s see what advantages it can bring you to know your ideal client:
A company can have more than one buyer person if it wants to target a few objective audiences.
And the best thing you can do to create them is to first try to download a template.
Hubspot for example has a way to do it quite simple and also, free.
If not, you can also create it from scratch.
Now we are going to explain what can not be missing in the scheme of your buyer:
How is that person with whom we want a customer-company relationship?
It is investigated in this sector what problems it has, and if, for example, they could be solved with our products or services.
From the Internet, we can find out these aspects by analyzing:
Not only how it is will be important to be clear about who our client is, there are other aspects, such as, for example, it would be good to know where they are from and how much money they handle, don’t you think?
Maybe it is an online company, and it does not matter where they are from, or yes, because you only ship through Spain, then we will rule out any Latin American or Spanish person living in the rest of Europe.
It is very important to have all the details of your client, so as not to waste resources or monetary, personal, or of any kind in throwing messages on the air and that no one picks them up.
In this section, we must include details such as:
We could include some more, but these are the essential ones.
The normal and most common thing is to launch a survey and then interview potential customers, in order to contrast information and know your target and create your buyer persona to the finger.
It would be real and reliable information that you could use to know what they really want.
With all that information, you can create another section in the buyer persona in which to include:
You already know what it is, you have to know your ideal customer perfectly if you want to sell more.
We have told you what advantages it has and what is more or less what you should include to create it in conditions.
Contact us if you need help, you can also follow us on our Instagram profile for more tips on digital marketing.
At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.
Come on, meet and create your buyer!