Email Marketing Agency: Your Highest ROI Channel

Email generates €36 for every €1 invested. But only if you stop sending "newsletters" and start building behavior-based automation flows. Segmentation, timing, and deliverability: the science behind the inbox.

Free Audit View Methodology
  • 36:1 Average channel ROI
  • 4.2B Global email users
How the conversation works: consented audience, content per stage, automation, deliverability, measurement and a person who signs Every reply adjusts the flow 01 · Audience Segments andconsent 02 · Content Messages per stage 03 · Automation Flows and triggers 04 · Delivery Reputation anddeliverability 05 · Measurement Opens, clicks andsales 06 · Voice A person signsevery message
  1. 01 · Audience Segments and consent
  2. 02 · Content Messages per stage
  3. 03 · Automation Flows and triggers
  4. 04 · Delivery Reputation and deliverability
  5. 05 · Measurement Opens, clicks and sales
  6. 06 · Voice A person signs every message
  7. Every reply adjusts the flow
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In numbers

Typical Results

KPIs we achieve for clients.

  • 15-30% Attributed revenue To email marketing
  • 45%+ Open rate In automated flows
  • 5-8% Click rate Average in flows
  • <0.1% Spam complaint Target rate

Definition

What is Email Marketing Automation?

Email sequences that send automatically based on behavior triggers: registration, purchase, cart abandonment, inactivity. Unlike manual newsletters, flows work 24/7 without intervention and generate 5x more conversion.

Why

Automation Flows That Generate Revenue

Behavior-based configuration

We don't send mass newsletters. We build automated flows that trigger at the exact right moment: welcome, abandoned cart, post-purchase, win-back. Every email has a measurable purpose.

flows/abandoned-cart.yaml
# Klaviyo Flow Configuration
trigger: checkout_started
conditions:
- not_purchased_within: 1h
actions:
- delay: 1h
- send_email: abandoned_cart_1
- delay: 24h
- send_email: abandoned_cart_2
  • +15% Recovery
  • 24/7 Automation
  • ✓ A/B Test

What's included

Service Deliverables

What you receive. Automated revenue.

  • Audit of current state and deliverability
  • Technical configuration (SPF, DKIM, DMARC)
  • 4+ automated flows (Welcome, Cart, Post-purchase, Win-back)
  • RFM and engagement segmentation
  • Configured A/B testing
  • Revenue attribution dashboard

Summary

Executive Summary

For leadership.

Email marketing is the digital channel with highest ROI: 36:1. The difference between newsletters that don't convert and automation flows generating 15-30% of total revenue is segmentation and timing.

Investment tailored to your list volume and flow complexity. Typical ROI: 5-10x in 3-6 months. No additional acquisition costs, we work your existing database.

For the CTO

Technical Summary

For the CTO.

Domain authentication setup (SPF, DKIM, DMARC) for maximum deliverability. Integration with your e-commerce stack (Shopify, PrestaShop, Magento) for real-time order and behavior data.

Platforms: Klaviyo (optimal e-commerce), HubSpot (B2B), ActiveCampaign (versatility). APIs for CRM and internal system integration. Conversion tracking with UTMs and first-party data.

Who it is for

Is It for You?

Email marketing requires an existing list and content creation capability.

Who it's for

  • E-commerce with existing database (+5,000 subscribers).
  • SaaS needing automated onboarding and retention.
  • B2B businesses with long nurturing cycle before sale.
  • Companies that understand the value of LTV and retention.

Who it's not for

  • Businesses without existing email database (start with lead generation to build the list).
  • Companies without content creation capability for flows.
  • Organizations wanting to "send more newsletters" without strategy.

Key points

Essential Automation Flows

The flows every e-commerce needs.

  1. 01

    Welcome Series

    Critical first impression. 3-5 emails presenting your brand and first purchase incentive. 3-5% conversion.

  2. 02

    Abandoned Cart

    70% of carts are abandoned. 2-3 email sequence with optimized timing. 5-15% recovery.

  3. 03

    Post-Purchase

    Maximum engagement. Confirmation, usage tips, review request, cross-sell.

  4. 04

    Reactivation

    Inactive users 60-90 days. Sequence with progressive incentives. 5-10% win-back.

How we work

Implementation Process

From zero to revenue in weeks.

  1. 01

    Audit and Configuration

    Current state analysis, platform, deliverability. Domain technical configuration.

    Week 1
  2. 02

    Foundational Flows

    Welcome, Cart, Post-Purchase implementation. Design, copywriting, triggers.

    Week 2-3
  3. 03

    Segmentation and Advanced Flows

    RFM segments, engagement. Browse abandonment, Reactivation, VIP.

    Week 4-5
  4. 04

    Continuous Optimization

    A/B testing, metrics analysis, monthly attributed revenue reports.

    Ongoing

Risks and how we cover them

Risks and Mitigation

We anticipate problems before they occur.

  1. 01

    Emails in spam

    Mitigation

    Correct technical setup (SPF, DKIM, DMARC), list cleaning, domain warm-up.

  2. 02

    Low open rates

    Mitigation

    Subject line A/B testing, engagement segmentation, timezone-optimized timing.

  3. 03

    List saturation

    Mitigation

    Frequency capping, user preferences, interest-based segmentation.

  4. 04

    Platform dependency

    Mitigation

    Regular data export, owned lists, multi-channel strategy.

Technologies

Platforms and Tools

Technology for professional email marketing.

  • Klaviyo
  • HubSpot
  • ActiveCampaign
  • Brevo
  • Postmark
  • Litmus
  • Shopify
  • PrestaShop
  • Magento
  • Google Analytics 4

The proof

Why Kiwop for Email Marketing

We don't send "pretty newsletters". We build automated revenue machines. 15+ years optimizing digital channels that generate measurable sales.

  • 15+ Years of Experience
  • 36+ Channel ROI
  • 30+ Attributed Revenue

FAQ

Frequently Asked Questions

What e-commerce managers ask.

Which platform do you recommend?

For e-commerce: Klaviyo (optimal for Shopify). For B2B: HubSpot or ActiveCampaign. For high volume with limited budget: Brevo.

How long until results?

Abandoned Cart flows generate revenue from day 1. Full impact in 4-6 weeks. Optimization improves results every month.

How do we avoid landing in spam?

Correct technical setup (SPF, DKIM, DMARC), list cleaning, relevant content, opt-out respect.

Does it work for B2B?

Absolutely. Nurturing flows, content marketing, sales enablement. ROI can be even higher.

Do we need elaborate designs?

Not necessarily. Plain text emails often work better than heavy HTML. What matters is copy, timing, and relevance.

What minimum list size?

We recommend +5,000 subscribers for investment to make sense. Less than that, build list first.

Can you manage newsletters too?

Yes. We include editorial calendar, content creation, and one-off campaign sending in addition to flows.

How do you measure attributed revenue?

Conversion tracking with UTMs, e-commerce integration, and configurable attribution windows (typically 5 days post-click). It plugs into your web analytics.

Next step

Your Email List Not Generating Revenue?

Free audit. We analyze your current state and tell you exactly which flows you need to implement.

Request Audit
  • No commitment
  • Response in 24h
  • Custom proposal

Case studies

Projects where we put it to work

Living Silica
E-commerce & CRO

Living Silica

+0.6pp Conversion (1.9 to 2.5%)
+12% Average order value (AOV)
View case
Last updated: July 2026

Let's talk.

Initial technical consultation

AI, security and performance. Diagnosis with phased proposal.

  • NDA available
  • Response <24h
  • Phased proposal

Your first meeting is with a Solutions Architect, not a salesperson.

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