Creating quality content helps create marketing strategies with high levels of effectiveness.
Videos are one of the most feasible techniques for these strategies. To create them, a good recording is as important as a good editing. 📹
Therefore, in this article we are going to give you some tips to create and edit good content and we will reveal the best programs to produce them. 💻
Importance of making good videos in digital marketing
Digital marketing is a must for any company that wants to position itself at the top of the results in search engines. 🔎
Video is one of the most used techniques by brands, striving to create quality content for their customers and is the most appropriate option for branding.
The video allows a greater dynamization of the content, more enriched and faster. ⏩
In addition, it is adaptable to all devices on the market and it is easier to reach the user’s feelings. This allows the connection to be more feasible.
In the 2.0 environment, videos are the most visited content by users. The realization of this type of content generates more visibility and allows them to become more viral. 🚀
Creating videos for your brand allows you to develop content for all your platforms. Video is a versatile and highly adaptable resource. For that reason, it is a content that can be published on all social networks. 📲
Thanks to the creation of videos your company can achieve greater visibility and reach.
Tips for video recording and editing
The quality of the recording and editing of the videos is a fundamental aspect that can condition their effect on customers.
For that reason, it is important to carry out a good recording and its subsequent post-production.
How to record good content 📹
A fundamental pillar to produce good content is to plan the recording correctly. 📓
Before you start recording, you need to define the theme, ideas, resources, and blueprints. Thus, it will be possible to elaborate a work scheme and the recording will be fluid.
Once everything is controlled and you start recording, choose the same resolution and format on all the cameras you are going to use.
In addition, you must control both natural and artificial lighting . 💡 It is essential that you perform the white balance and control the exposure to achieve optimal image results.
Finally, keep in mind if you need to record sound. Generally, the internal microphone of the cameras does not have an optimal quality so we recommend you make use of an external microphone. 🎤
Once you control these aspects, let’s record! 📹
How to properly edit recorded content 💻
Video editing is one aspect that can make you make a difference in the industry. While it is important to record the plans correctly, editing them well is essential.
Therefore, you must be proactive during the recording and do all the work correctly so as not to have to make botches in post-production.
When you start editing and once you have selected the brutes, separate the best parts of each scene by making cuts and camera changes at strategic moments.
In addition, it eliminates errors and improper plans as soon as possible. ✖️
Background music is the most important element because, if you choose good music according to the video, the potential of your material will multiply and will be more attractive to the client. 🎶
As a final tip, you should choose the program that best suits you and that is easiest for you. That’s why, below, we leave you some of the best. ⬇️
Best Video Editing Software
Production and post-production are important aspects but another fundamental aspect is to have good software.
Currently, there are a lot of well-rated video editing programs.
At Kiwop we have our favorites. 🔝
Adobe Premiere Pro
This paid program from the Adobe family is one of the best programs to edit videos on both Windows and Mac. 🖥️
Adobe Premiere Pro lets you get the most out of video editing. Its graphical interface is quite intuitive, although to squeeze all its functionalities requires a good knowledge of the software.
DaVinci Resolve is one of the best free video editors. This professional category software is compatible with Windows, Mac and Linux. 💻
The program has color correction tools, visual effects, motion graphics and audio.
Final Cut Pro
Final Cut Pro is an exclusive payment software for Apple. 🍏
It is one of the benchmarks in the sector to edit professional videos. It is currently one of the most powerful software on the market and has a very simple and intuitive interface.
If you already knew these programs, know the 5 best mobile applications for digital marketing.
Bet on videos in your marketing strategy
We hope you found useful tips about professional video.
Now it’s your turn.
If you have doubts or need help, we will not hesitate to do so. 😀
Contact us or follow us on our Instagram profile for more tips on digital marketing.
At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.
Go ahead and bet on the insertion of videos in your digital marketing campaigns. 🚀