Instagram has become much more than just a platform for sharing content. For this same reason, using Instagram has become an indispensable tool for your company, in your marketing strategies.
If you want to know how to take advantage of it, in Kiwop, we tell you how to do it. 👇
What is Instagram?
Instagram is a social network that allows users to upload images and videos. There are two places where you can share your content depending on whether you want it to be permanently visible, in the feed, or shared for 24 hours, in stories.
So, Instagram for business is a very interesting tool to humanize your company and show you closer to your audience. There you can show from your products to the day to day of the workers.
Where to start the digital marketing strategy
Instagram gives you the ability to push and take your brand to another level. Having Instagram for companies brings you great benefits such as, for example, real-time results of your content, statistics about followers or, how they interact with your brand.
Using Instagram to boost your business is a great option, given that it’s a very intuitive platform. In addition, this social network has a great participation by the users who participate in it and react to the creativity, the message and the way of communicating.
The first thing you have to do on Instagram for business is to follow the steps below:
Optimize your profile bio
This point is essential when you create your Instagram account, since if some users find you in this social network you must be able to see at first sight what you do and what you offer.
Include the link
In an Instagram account for companies it is essential that you include, in your biography, the link of your website. By doing this, you will encourage the user to click on the link and visit your website. In addition, it is also highly recommended that you include a contact phone number.
Use the stories
Another benefit of Instagram is using stories to generate marketing. If you have an e-commerce or a company we recommend that you upload stories of your products and that you or your team appear in them to humanize the brand.
In addition, we recommend that you interact with your followers by asking them questions about your products or solving their doubts.
Create a company profile
Creating a business profile is one of the advantages of Instagram, since, thanks to this, you can have statistics about your audience, you can include in your biography a button to contact, call or know where you are.
It also provides you with the number of visits to your profile, clicks on your website, the emails you have received through this social network and, in addition, gives you statistics about your publications and stories.
Another advantage of Instagram is the use of storytelling and selling sensations, since it is very important. This will help you a lot in your creative strategy, given that users are tired of being “sold products” to them.
Create valuable content
Creating valuable content on Instagram for business is critical to differentiating yourself from your competition. We recommend that you generate posts with small tips to solve doubts about your target. Another good option is to make a mini video tutorial describing the functionality of your products.
Using appropriate hashtags is another benefit of Instagram, since thanks to them you can reach more people, in addition to letting you know what they say or talk about you. If you want to know more about hashtags, we’ll tell you.
Advantages of making digital marketing strategies on Instagram
Below we provide you with a list of advantages of Instagram in your digital marketing strategy.
Increases website traffic
Thanks to using Instagram you will get many of the users of this social network to visit your website. Either through the link in your bio or in the links that you include in your feed publications or in sotries.
Another benefit of Instagram is that you will reach many more people and you will be able to create content related to the interests of your audience. In addition, if you link your account with other social networks, your impact will be even greater.
Interaction and feedback
Through Instagram, you can interact with your audience in real time, understand their concerns and receive feedback to improve.
Thanks to the use of hashtags you will be able to see what your users publish and share their experiences with the brand, this will be useful to you to know your customers better.
Also, you have to know that Instagram users follow brands to get to know them better.
If you want to know more about trends in social networks, at Kiwop we can help you with it.
Take advantage of your company’s Instagram account
We hope you found this article about the advantages of using Instagram for your business useful.
Now it’s your turn.
If you have doubts or need help, we will not hesitate to do so. 😀
Go ahead and get the potential out of your Instagram account and your social networks with great professionals in the sector. 🚀