Digital marketing is booming.
Year after year it undergoes great changes and strengthens the importance it has for companies.
2021 ends and a better 2022 full of novelties begins.
At Kiwop, we want you to be up to date. For that reason, we expose the 8 digital marketing trends for 2022.
Don’t miss them because they are impressive! 🚀
What digital marketing of 2022 will look like
We live a few years where digital marketing has experienced great growth and changes in short periods of time.
And 2022 is not going to be less.
2022 is full of impressive trends, paradigm shifts and thousands of new and renewed techniques to continue expanding the power of online marketing.
8 digital marketing trends for 2022
The voice marketing is one of the trends that will grow the most throughout 2022.
Voice assistants use voice recognition to send a message to the potential customer, publicize a product or service, and increase sales.
This tool is changing digital marketing, and is that screens are no longer used by digital speakers.
Therefore, we recommend you discover everything about voice marketing and how to position with voice assistants.
Branded content will continue to expand across brands throughout 2022.
It is about generating content linked to a brand in order to connect with its consumers.
To create a good branded content, we offer you some key tips:
- Focus on brand values and not on their products or services
- Introduce yourself to your users through various channels
- Use storytelling
- Interact with your audience
- Try to get your users to talk about the brand
- Appeal to emotions
Live chats or chatbots are tools widely used in sales processes and lead generation.
Live chats offer comprehensive user tracking, allow you to send personalized messages and easy and instant assistance.
In Kiwop, we have no doubt that this trend will continue to boom this 2022.
One of the digital marketing trends for 2022 is Human-Centric Marketing.
Digital marketing has evolved from Customer-Centric to Human-Centric, and we no longer conceive our audience as mere consumers, but as interlocutors with the brand.
This paradigm shift has changed the focus of most online marketing strategies.
Mobile Marketing Automation
One of the digital marketing trends in 2022 that will prevail over many others is mobile marketing automation.
Today, more than half of internet traffic occurs through mobile devices. With this data, companies must adapt to the new reality.
It is not about incorporating the mobile to the marketing strategies already created, but adapting them to these devices and creating their own approaches.
Thanks to mobile marketing automation, you can collect valuable information about your audience (location, browsing habits, preferences, type of device …) and create automated content channels (push notifications, personalized discounts, messages via SMS …).
User Generated Content
Brands are using a lot of user-generated content because it brings them great results.
User generated content increases social proof because users see that other people buy the products or services they want, listen to or read their good opinions and, therefore, increase the chances that they end up consuming.
In short, if people are delighted with the product that a user is thinking of buying, they will probably be encouraged to convert.
Internet of Behaviours
2022 will continue to reflect major changes in the sector.
One of the most important is the move from the Internet of Things to the Internet of Behaviours.
The Internet of Behaviours is based on collecting information about the behaviours of users when they use a certain technology in order to develop and promote future opportunities for them.
In this way, it is possible to improve searches and the user experience, offer personalized advertising and provide them with a unique value.
Live Stream Shopping
Live stream shopping is based on organizing sales sessions through live broadcasts.
Create a live, expose the products or services offered by your online business, interact with your audience and add reaction or chat buttons so that your users can acquire them.
This technique is increasingly used to encourage purchase and to publicize what your e-commerce can offer.
Incorporate these digital marketing trends into your online business
So far 2021 and so far the article with which we conclude the year.
You already know the 8 most relevant digital marketing trends for 2022.
Now it’s your turn.
Analyze each of them and incorporate them into your online strategy to see your business grow this new year that arrives. 📈
Remember that if you need help or want us to solve any questions related to your e-commerce, we will be happy to do so.
Follow these trends and take off this 2022! 🚀