The end of 2021 is approaching, and this year we have been able to learn a lot about digital marketing.
At the beginning of the year, specifically in February, we already published a list of books on digital marketing.
But we have many others to discover you.
Do you want to have readings to start 2022 well-prepared? We give you some recommendations. 📚
Reading is important
We have always heard that one of the ways to cultivate the mind is by reading books.
We will not affirm or deny it.
What we can assure you is that through a good reading we can always learn something new.
It is important that the reading is interesting to us, because if not, little information we will retain.
In addition, if books are not your thing, we also remind you that we have an entry on digital marketing series and documentaries.
Books about SEO
We know that SEO is to work your content, titles and meta descriptions (among others) so that browsers think it’s appropriate to position ourselves well in the results of searches.
If you are particularly interested in this topic, we have books on SEO:
1. I want my business to be on Google
In this book, Sico de Andrés explains basic concepts to understand how Google positions web pages.
It is interesting that it specify in this browser, since it is one of the most used worldwide (it has a market share of 92%), and it is important to understand it.
In addition to explaining Google’s system, it also adds some things to keep in mind to learn how to place your page among the first results.
It even has exercises to finish understanding the explanations! 🖊
2. The keys to mastering SEO
This book by Jose Noguera is a great guide to learn the basics of SEO, and also to learn how to plan any positioning campaign.
This book also explains how Google’s algorithms work, some web analytics, SEO optimization and search for quality links.
It’s a pretty comprehensive introductory book.
It is part of the series called “Web Positioning”, so if you dare you have the option to expand the list of books.
Books on analytics
Analytics is probably one of the least attractive topics but at the same time more necessary, because if we do not know if we are going well or going badly we will not be able to improve.
If you are interested in understanding web analytics a little better, we recommend:
3. Marketing Analytics: how to define and measure an online strategy
This reading is useful to understand the importance of acting according to a previously defined plan.
The book deals with the general concept of data analytics applied to marketing, in order to establish a strategy.
Lead capture, navigation optimization, loyalty techniques… It’s an interesting initial guide to get you started.
4. Web Analytics 2.0: The Art of Analyzing Results and the Science of Customer Focus
Once we have some notions of the subject, Web Analytics 2.0 is the ideal book to understand the philosophy behind the whole process.
It emphasizes above all the study of the clicks of the users as the main way to understand their behavior.
It is written by one of the greatest references of web analytics, Avinash Kaushik, so surely it makes a great contribution.
Books about social networks
Right now, social media is one of the fundamental pillars in almost any digital marketing strategy.
In the February post, we already recommend two of the Bibles on the subject.
So now we can recommend:
5. How to prepare a Social Media Marketing plan
The name is quite illustrative.
This book by Pedro Rojas and Maria Redondo is a step-by-step guide to creating a social media plan. 📱
It deals with the four main areas that we will go through to elaborate the strategy: observation, operation, execution and evaluation.
As we have mentioned in the web analytics section, it is important to always act based on planning.
In the case of social media it wasn’t going to be any different, so it would be nice to have this book on hand when it comes time to start thinking.
6. Advanced Community Manager Guide
If you have read “The Great Book of the Community Manager” then you could continue learning with this one.
Here, Juan Carlos Mejía Llano extends the theme of his first book with the most advanced social media techniques and also includes aspects of Digital Marketing that you need to know.
You can find techniques of Twitter, Facebook, SEO, email marketing, pay per click, e-commerce…
You have plenty of knowledge! 🧠
A book about creativity
Although it’s not a book strictly about digital marketing, one of the things we often face is a lack of ideas.
To write blogs, to publish on social networks, to write quality content that influences your SEO positioning…
We have to get creativity out of where there is none.
That is why we recommend the last reading so that you never run out of topics:
7. The creative spirit
This reading tries to convey to us that working creativity is possible, and in fact it is something that must be done.
This can be developed, it doesn’t have to be something you’re born with.
If you need a reading that will fill you with energy again, and that inspires you to work on your creativity, this is your book.
Start with one of the 7 readings
Now you have enough readings on digital marketing to start prepared this 2022.
So, what are you waiting for?
Go ahead… Start expanding your knowledge! 👓