More and more people is shopping online every year, but Electronic Commerce is a highly competitive field.
The eCommerce world is dynamic: new and alternative forms of selling and servicing keep arising: voice commerce, chatbots, social commerce, and so on. But to constantly adapt to this new forms of selling, businesses need to invest TIME.
If you have a small eCommerce, what can you do to keep up?
1- FIND OUT YOUR TARGET AUDIENCE PREFERRED METHOD OF COMMUNICATION
The preferred method of communication of your consumers tell you how they prefer to communicate, and most likely, how they shop.
Email marketing is a relevant method for ecommerce, but Messenger, text, and app notifications are becoming more and more common for shipping and delivery notifications.
Simply to put an example, let’s mention whatsapp business. Do you know anybody that doesn’t use whatsapp? Something simpler and faster than a WhatsApp message?
Due to whatsapp’s popularity, making a good use of it can be very useful in Ecommerce, it facilitates the purchase process between the store and its users, it has short-term benefits that can be quantified and helps to solve common problems in eCommerce such as:
- Bad communication / transmission of information between Ecommerce and users
- Carts that have been abandoned by users
- Inefficient consumer service
2- OFFER MORE PAYMENT OPTIONS
Payment apps and mobile wallets are easier to use than credit and debit cards. The more payment options you offer, the better, as you are minimising the risk of users not finding their most convenient payment method.
Additionally, fingerprint and face-scanning technology (for smartphones and computers) can speed up the checkout process and minimise errors.
3- GET SOCIAL
LinkedIn, Facebook, Instagram and other Social Media platforms drive leads and sales referrals for many companies.
Social media will continue to facilitate online retail in 2020, and the rate of mobile spending will continue increasing too.
Social media marketing is important for small-medium e-commerces. Make sure you use the relevant tools to track how the marketing efforts are affecting the sales.
For these reasons, e-commerce brands need to increase their presence on the relevant Social Platforms and work out effective strategies to tap into social commerce for its full potential, in terms of online and offline activities.
4- CONSIDER CHATBOTS
The use of artificial intelligence to sell is not new. And as we mentioned on our article about top marketing trends for 2020, chatbots are here to stay.
AI-powered communications make quality customer service more affordable.
DO NOT use automatic, pre-populated bots. Create customised responses.
Take the time to analyse what your customers request in order to create customised responses and real data on your chatbot. The key is to generate a human dialog.
If you wish to read more about how to design a chat marketing strategy, click here.
5- TAKE YOUR CONTENT TO THE NEXT LEVEL USING THE RIGHT TRIGGER WORDS
Use trigger words in your calls to action, headlines, and other marketing copy. A trigger word is any word that inspires someone to act. They are called trigger words because of the common phrase “pull the trigger,” used as an euphemism for making a decision.
Trigger words can vastly improve your conversion rates on your Ecommerce and bring up your sales. Trigger words are your key for selling digital products, encouraging consumers to select your products, head to the checkout page, and complete the payment process.
Ensure your product descriptions and customer-service pages generate the right emotions.
6- USE QUALITY IMAGES AND VIDEOS
Photos, graphics, and videos can boost your sales.
Focus on clear resolution, and include context-of-use videos / imagery to allow shoppers to visualize how your products can solve their problem.
If you wish to continue reading about how video content plays a key factor on the consumer purchase process, click here.
7- IDENTIFY THE TRENDS THAT IMPACT YOUR BUSINESS
Evaluating trends will help you predict future changes and determine if a particular trend has any relevance for your business.
When you identify a trend that impacts your markets or your operations, you can plan actions that counter the trend if its harmful, or support it if its beneficial.
Evaluate the size, direction and trajectory of a trend before you react to it.
8- EMBRACE VOICE COMMERCE
Voice technology is evolving and having an impact on ecommerce.
Voice commerce provides an alternative to using a keyboard and mouse to order and purchase products online. All the customer needs to search and buy something online using voice commands is a virtual assistant and, of course, a voice (for example, Alexa in Amazon, or Google’s assistant).
Voice commerce is not limited to finding the product itself, it also allows ordering and buying it.
With the help of voice commerce, completing a purchase becomes faster and can be accomplished at any time throughout the day—even while taking a shower, if your Assistant can hear you.
2020 is the time to embrace voice selling, is currently dominated by big companies but soon will be used by small and medium eCommerces.
Voice commerce simplifyies how people browse and shop, especially consumable items.