Shopping without leaving home is possible and is what Livestream Shopping offers.
With just one click on the screen, the user can make purchases through live videos without leaving the sofa at home.
Currently, there are many tools that exist to carry out this business model.
Do you want to know all these tools and, thus, be able to implement it in your strategy? Read! 👇
AH! And if you still don’t know everything you need to know about Livestream Shopping, don’t miss our previous articles. 🔙
What is Livestream Shopping
Livestream Shopping is a live broadcast, through social networks, to promote or sell products. 🛒
It is a business model that was born in China and the one that makes them, interacts with the public by answering the questions of the spectators, testing the products and launching limited promotions.
Those who make these direct on the internet, are not usually famous people, but normal people who have become known making this type of content. The communities created through this model are very powerful. 🔝
Livestream Shopping is a trend that is in the growth phase and allows the customer to have an experience similar to going to the physical store.
How to make a perfect Livestream
If you want to encourage yourself to do a Livestream and it is your first time, keep in mind these tips so that everything goes perfectly.
Test before transmitting 🎥
Make sure you have your device charged or plugged in and that you have a good internet connection. Also, make sure it’s supported correctly and that you can see all the comments in real time so you can respond to them live.
Promote your LiveStream 🛍️
Let your community know that you’ll be live for them to connect. Create a post that has all the important details like the time and platforms on which the live will be streamed.
Consider your community’s time zones 🕜
One of the advantages offered by this business model is that it allows connection from anywhere in the world. That is why you should conduct a study to know where your followers are from and, thus, determine a perfect time to make the transmission that is appropriate for the schedules of your potential customers.
Interact with your followers 📩
Interacting with followers is a way to establish a connection with them and get immediate feedback. It is important to keep them in mind, as their feedback is very important for everything.
Advantages of using Livestream Shopping
Livestream Shopping serves to connect more closely with potential customers. From the point of view of the company, this technique offers a number of advantages for the brand.
New sales channel 🛒
Betting on Livestream Shopping is to have a new way to sell your products and services to your strategy, which means having extra sales and more income.
Improves the user experience 👌
This method allows to have a bidirectional channel between the company and the customers, so it facilitates communication. For customers it is very important, since it generates the feeling of closeness and, therefore, greater engagement.
You can show new products exclusively 🆕
Showing your products live and to the interested public allows you to show potential customers, the new products that you have to offer them, but that have not yet come to light. One way to do this is with an unboxing, a section that customers really like.
You can benefit from FOMO (Fear Of Missing Out) 🔥
In live video, you can run exclusive promotions that only last as long as you’re streaming. In this way, you will generate the fear of losing customers and cause impulse purchases.
Tools to do Livestream Shopping
As you can see, there are different reasons that benefit companies to do livestream Shopping, but what are the best tools to do it?
Livestream Shopping on social networks
Currently, the vast majority of social networks have the possibility of streaming live videos for free. This allows followers of your potential platform to connect without having to access secondary platforms.
Some of these social networks are Instagram, Facebook, Twitter, Twitch, YouTube… And the most recent: TikTok.
Instagram is one of the most powerful networks today thanks to its tools and versatility. Learn all the advantages of using Instagram for your business .
At Kiwop, we are experts in social media and digital marketing.
Livestream Shopping on specific platforms for this purpose
With the advancement of the platforms, some of them have been created specifically to do Livestream Shopping.
These platforms are paid, but if you bet on them and work it out, you will be able to make live sales and the investment will have been worth it. 👌
In addition, they offer an advantage: the user can make the purchase immediately without having to leave the live video, the platforms manage the collection and shipment of the products and can acquire the email of the participants.
Some of them are:
This platform allows you to view streams broadcast previously, inform you of events that will be held or search for specific sellers.
This platform is designed to help e-commerces and make live videos to increase conversions. In addition to Livestram Shopping, it integrates other functions.
Buywith is designed exclusively to sell live, provides you with help to do so and has a section of frequently asked questions to help you with its use.
Alibaba, the International Chinese retailer, created this platform so that sellers could offer their products live. In this way, in the middle of the pandemic, it helped them to sell when they could not go to the establishments.
Vtex is a platform that allows you to make live videos and improve positioning within e-commerce. In addition, it offers resources for B2B and B2C communications among others.
Make your first Livestream Shopping
We hope you found this article about the best tools to perform Livestram Shopping useful.
Now it’s your turn.
If you have doubts or need help, we will not hesitate to do so. 😀
Contact us or follow us on our Instagram profile for more tips on digital marketing.
At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce .
Go ahead and bet on this new business model to increase your income and conversions. 🚀