The importance of generating quality content

Kiwop / Blog / Digital Marketing / The importance of generating quality content

Generating quality content is one of today’s leading marketing strategies. Companies are increasingly aware that they have to invest in content.

Users are increasingly giving importance to the quality of the content they consume, and therefore, for a content strategy to be effective companies must generate relevant, useful, interesting content that also connects in a few seconds with users.

Developing this type of content requires good planning and searching for topics to develop,and additionally involves communicating brand values in an implicit way and above all, making the contents not advertising.

Reasons to invest in content creation

Today’s users are affected by the impact of ads and information at all times, so many turn to so-called ad blockers or ad blockers, to get rid of the invasive advertising that bothers them so much.

Faced with this situation, brands have been forced to find new ways to connect with their audience and convey their values. Thus emerged Inbound Marketing,and among the various inbound methodologies,branded content, also called “Branded Content” is one of the most effective solutions to meet these needs.

Writing quality content

Quality content is about creating content linked to a brand allowing you to connect with the consumer.

This famous Marketing technique focuses on generating conversation and brand awareness,generating at the same time a relevant added value for users.

Among the main features of Branded content we highlight:

  • The use of emotions to convince. Branded content seeks to connect with the audience on a more intimate plane.
  • Makes use of storytelling. Creating this type of content requires telling representative stories of the brand.
  • It comes in multiple formats: videos, podcasts, copy writing,interactive formats, or even combining various formats.
  • It spreads across various broadcast channels,from web applications to social networks, etc.

The advantages of generating quality content

Conventional digital advertising with ads that interrupt users’ browsing generates more and more rejection. On the other hand, quality content is intended to naturally attract users:

Emotional connection to the brand

Quality content aimed at a well-defined target audience can impact users and excite the audience. These sentiments are associated with the image of the brand and the impression that consumers receive, making them remember it.

Quality content attracts new customers

Content attracts users because they search for information on digital platforms, so if your brand is making original and relevant content, you’ll be able to connect with new leads.

Generate engagement

The content must be present in all phases of the funnel (Awareness, consideration, conversion and loyalty) and therefore during the purchase, purchase and after-sales decision. When the contents are created and distributed taking the funnel into account, the consumer perceives that the brand really cares about its experience and that it is at all times to accompany it.

Brand Personality

Creating content regularly defines the personality of the brand that acquires an identity that differentiates the competition.

Lead Generation

Generating quality content allows the collection of leads and expand the database of companies, who will be able to implement conversion strategies with the aim of closing sales more easily with those users who already demonstrate an initial interest.

Improved SEO positioning

Users search for information in search engines continuously and therefore, it is very important to improve SEO positioning.

By creating value content, relevant and unique algorithms improve our location by gaining more and more visibility and better rankings in SERPs, these are decisive factors in reaching more potential customers.

Understanding your audience and buyer people

By monitoring the interaction of the public with your content, you will be able to analyze their tastes and preferences. This will allow you to get to know your buyer person better and propose new ideas for the company regarding the development of new products, strategies and campaigns that can impact your consumers more and more effectively.

Return on your investment (ROI)

By creating content, you can easily recognize what aspects you need to improve, how many leads you’re getting, and what value you’re getting. It is very easy to know the return on your investment,for this reason the content marketing strategies are much more effective than traditional marketing strategies.

Educate your audience about your brand

Generating quality content will allow you to educate consumers of your target audience about your brand, show the benefits of your products and services and make yourself known in different ways, always taking into account that they must be much more transparent and credible to your consumers.

Investing in your potential customers

Generating content is an action dedicated to your potential customers,so this investment will be specifically intended for the niche market interested in your products and services. Thanks to this, you’re not wasting money from your budget on advertising and marketing strategies aimed at a more widespread audience.

Benefits when hiring an agency to generate quality content

Generating quality content has become the foundation current Digital marketing,as it is best suited to the new digital communication tools, making it easier for companies to meet the key factors of success when it comes to having an online presence: SEO, Quality, and Virality.

What are the benefits of hiring a company that generates quality content for your organization? In two words:

  • know how

Las estrategias de marketing de contenidos pueden (y deben) aplicarse en cualquier tipo de empresa, de cualquier industria, ya sea si se trata de un mercado B2B o B2C, o si tu empresa es una tienda virtual, un medio digital o una organización. At Kiwop, your web development and digital marketing agency,we can help you.

As content writing experts,we can define which posts to post, how often and through which channels (from your website, blog, social networks, newsletter, etc.).

We work to identify how your content should be to attract and retain your audience. We create interesting content and add value to it using content marketing. If you need help, do not hesitate to contact us.

We want to help you get results.

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