Internet content evolves at high speed. There are more and more formats with which to address users and raise different topics. Today we will focus on one that is increasingly used: the webinar.
Webinars are training content that is recorded in video format and delivered over the Internet. They set out any kind of issue that is in the interest of your user community.
Today, the use of the webinar is very common because it allows you to generate quality content while educating your users about a topic. In addition, it has the advantage that you can record and publish it whenever you want, or stream it live.
You’re probably wondering how to make a webinar or what steps to take it. But don’t worry, that’s what Kiwop is for.
Here are the importance of having such formats, examples of webinars to inspire you, and 10 tips for success with it.
What are you waiting for to create yours?
Why is it important to make a webinar?
Webinars are one of the most effective formats to sell all kinds of products, services and training over the Internet.
It’s important that you have this type of content in your marketing strategy because you create online educational formats that can attract and be useful to your network of users.
Webinar is one of the most engagements in your audience, as its value proposition is usually higher and more defined than other open access content.
Other favorable aspects are the low cost of investing in it, which positions very well and is usually a good factor in driving conversions.
What types of webinars exist?
A webinar is not a standard format where you always perform the same actions. Depending on what your audience wants, you have to choose what type of webinar you prefer to make. Here are some examples:
- Educational webinar. Content where your users can learn about some topic.
- Interactive webinar with experts. Content where multiple professionals discuss an issue that is in your audience’s interest.
- Interview webinar. Content where you conduct an interview with someone in the industry or related to your online business.
- Webinar of questions & answers. A content where you are asked questions and you answer them.
- Master presentation webinar. Content focused on a presentation and where you make an exhibition about a theme, product or service.
10 tips for making a good webinar
Meet your target audience
The most important thing before considering how to make a webinar or what to do it about is analyzing your audience. Know what you like, what you’re interested in, what your concerns are, or what you’d like to see a webinar about.
Once you have that clear, it will be much easier for you to develop the other elements that make up the creation and development of a webinar. Without knowing your audience, the format will fail.
It raises the theme and content
Once you know your audience and know their tastes, relate them to your online business and ask about what to do the webinar.
Then create all the content you’ll develop throughout the format. To do this, you must have good planning and organization.
Another very important tip is to define the objectives you intend to achieve with the realization of the webinar. For example, gaining positioning, increasing followers on social media, selling a product, or making yourself known.
Once the format is complete, as you have previously set some objectives, you will be able to see if they have been met or not. This way, you’ll know if it’s been a success or a failure.
Pick the speakers
Another relevant decision is to choose the rapporteurs well. Once you have planned the topic on which the webinar will deal, you should think correctly which experts will intervene in it.
This element is very important since they will transmit to your audience all their knowledge and experiences at the professional level.
Think about the broadcast platform
As important is to make a webinar as to do it properly. For that reason, you should think about which streaming platform you will use.
Promote the webinar
If you want to get your webinar to have the most views, you must make a promotion of it beforehand.
Unleash your creativity and think of all kinds of ideas to get users. For example, announce it through your social networks, create a landing page, banner it on your website, or create an email marketing campaign.
Practice the session many times
If you want to get the session to meet the goals you’ve set yourself, the webinar has to go on wheels. Therefore, you must prepare the presentation many times.
Be clear about the organization of it, all the elements that will make it up and everything you will say. When you prepare it in advance, you’ll get much better.
Anticipate potential technical problems
One of the best tips we can give you is that you anticipate the possible technical problems that may occur during the realization of the webinar. This way, you will prevent failures and be able to fix them in the shortest possible time.
Check that your Internet connection works well, that the camera looks good, that the microphone is going properly, or that everything is in place. Thus, you will avoid major evils in the realization of the webinar.
Interact with your audience
It’s as important to make a good webinar as it has the results obtained, and that’s only possible by engaging your audience. Make her a participant in the format and it will increase her interest.
Create a dialogue with your audience, get them to intervene, ask you about the topic of the webinar or think about what you show them. That way, you’ll generate that link around your brand.
Invite them to continue knowing about you
The last counsel we give you is a fundamental one: invite them to continue knowing about you. Make sure their experience with you doesn’t end when the webinar ends and encourage them to continue to be part of your community.
You can achieve this by exposing them that you have more webinars, showing them your website, other content that may interest them, showing them your social networks to follow you or informing them about how to contact you.
Set up a successful webinar with these tips
You’ve already seen the importance of having webinars related to your professional profile. In addition, we have shown you 10 simple steps to assemble one successfully.
Now it’s your turn.
Analyze your online business, study your users and define which webinars you could carry out that are of interest to you. Once you have it, you’ll only have to unleash your creativity.
And, of course, if you need help or want us to solve any questions related to your e-commerce, we will be happy to do so.
Cheer up and…
Create successful webinars!