Humans are infoxed.
There has been such abuse and ad overload, that users have learned to ignore it.
So instead of going to them and overwhelming them, we’ll make them come to us.
And in this way make non-intrusive advertising.
You want to know how?
What is Inbound Marketing
It is also known as “attraction marketing“.
Performing an inbound marketing strategy involves putting into practice a series of techniques to reach our customers (our potential customers) so that they do not feel invaded.
The fact that it is not intrusive is something that sets it apart from other marketing techniques, such as the traditional one, which is known to be more invasive.
The user can find us through different channels, such as social networks or blogs.
Inbound content marketing consists of creating channels to capture traffic and customers.
It will be based on your own media (your own blog or your own Instagram) and not on paid or earned media (we recommend this Inbound article to expand your information on this media topic).
And in those channels you will have to create quality content, to get the attention of your target audience.
Another objective of this marketing strategy is that the content they have created is disseminated as much as possible. If our content is expanded, it will be easier for the public to find us.
And above all, accompany the customer to the final conversion. Watching all the time when they are in the funnel.
Benefits of having this marketing strategy
Once you’ve learned what it is, you’ll like to know what Inbound Marketing can bring you. Since there are many advantages to having this strategy.
- It helps you position yourself as an expert in your sector.
So this will give you credibility and confidence in your target.
- You’ll have customer engagement channels.
- You will increase your reach and community.
- You’ll educate your audience, which will lead to a better relationship with your customers and more conversions.
- Your database of qualified prospects will go up.
- You will improve branding, because your brand will become more visible.
- More web visits, your web traffic will increase a lot.
- You generate more leads, and most importantly, more qualified leads.
- You’ll save on resources, your marketing actions will be more profitable, as it will be automated.
- It is a type of strategy adaptable to any sector. If your business is B2C you will get more visits and if it is B2B you will get more conversions.
It’s amazing everything your business can earn by implementing attraction marketing.
So now we’ll tell you how to do it.
Tips for Inbound Marketing Strategies
In order to create a good content strategy you will first have to “prepare”.
- Set yourself some goals. What do you want to achieve. And especially following the SMART rule so that they can be measurable and comparable later.
- Create a person buyer. To get to know your target audience better and know who you’re targeting.
- Design a customer journey. This gives you an idea of the consumer’s interactions with your channels before you buy us.
Then you can get qualified traffic, from qualified traffic leads, and from these you will get sales.
You will have to measure the results at all stages of the funnel and finally take actions to retain it.
What actions do you take depending on the stage in which the user is located?
1. Attract traffic
In this phase we can create a blog. The blog will be a key part of our inbound marketing strategy.
It will be important to position yourself as a reference in the area in which your company operates.
It will help you capture more traffic. Especially using SEO techniques.
You will position your articles by researching the best keywords for your sector, which your potential customers will look for. You’ll have to understand what they’re looking for.
You will also be able to use the channels of social networks: with them, we will achieve one of the objectives of inbound marketing, which is to disseminate the contents as much as possible.
We will get users to find us, because on social media is where users spend the most time right now.
We can also make ourselves known through referrals (industry references of other blogs) or through PPC campaigns because in this way we will accelerate virality.
2. Turn visits into leads
It is said that normally 4% of visits can become leads, so we will need to have attracted many in the first phase of the funnel.
To increase lead conversion, we’ll use CTAs, that is, calls to action, to click.
And another lead-generating technique, landing pages: it will have to be eye-catching, exposing the benefits you will get with your product and a form to get data from your potential customers.
3. Loyalty to your customers
You’ll have to build relationships with them and the way you can trust and retain them.
Use, for example, the mailing technique. Making regular shipments and helping users on some topics.
Here we leave you a Kiwop post on Linkedin in which we talk about sending a first welcome email.
Finally, analytics. Analyze the results of the strategy and see if the conversion rates have improved and if we have met the objectives defined at the beginning.
Practical examples of this marketing strategy
Spotify is a clear example of attraction marketing. It has a blog where it creates community and write opinion articles and reviews about music.
And social media, where on your Instagram for example, they keep a lot of contact with their users.
Also, in the same app, without you knowing, it’s always recommending music that almost always hits you. A way to retain users by customizing the product.
Another example is Go Pro. It has a very well-defined marketing strategy through its Youtube channel, they collect videos of their users by for example parachuting and sharing them.
He has formed a community that wants to share his extreme experiences recorded with his Go Pro camera.
Now you know all the good that comes with an Inbound Marketing strategy
If you’ve been left wanting to know more, here‘s more information.
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And for specialized help in any topic, do not hesitate to contact us.
Go ahead, improve your attraction marketing!