Have you ever wondered what e-commerce is or what exactly this term means? 🧐
You’ve probably done it because e-commerce is booming due to the great advantages it offers.
Therefore, in this article we are going to clarify your doubts about the world of e-commerce.
Let’s get started! ⬇️
What is an e-commerce
E-commerce, also known as electronic commerce, is the system of buying and selling products or services that is carried out through the internet. 🛍
The transactions that are made between buyers and sellers are made through an online platform that manages collections and payments electronically.
This type of commerce has become popular with the rise of the Internet and has a number of advantages over traditional commerce.
It is available 24 hours a day, 365 days a year 🕛, there are no geographical barriers between the company and the customer 🌍 and the business can extend the reach to new users constantly 🆕.
Digital marketing for e-commerce
In e-commerce it is important to work with marketing actions to capture leads and convert them into customers.
That’s why brands that work to maintain an online presence and are attentive to market trends, are more likely to boost their sales. 📈
There are a number of strategies to stand out in the digital environment:
Keep the buyer persona up to date 🔄
These profiles make it easier for the campaigns and actions that the brand promotes to be aimed at the audience that is more likely to go through the purchase process.
The Buyer Persona requires collecting data about potential customers and consumers.
Be at the top of Google results 🥇
When customers make queries in search engines, most users do not click on matches that do not appear on the first page.
For that reason, it is important to make use of techniques such as SEO, to optimize web pages and improve positioning.
Make use of email marketing 📥
Email marketing is one of the most powerful tools to promote Digital Marketing actions in e-commerce.
It is important to relate to the base of leads and customers you have through this channel and constantly.
However, we recommend not sending a large number of emails during the week.
Capture already known users through Remarketing 👋
The remarketing strategy will allow you to conquer users who have previously entered your e-commerce, but who did not complete their purchase.
One technique is to show those users ads with the products seen on their previous visit on other websites or to show you discounts on the products visited.
In this way, the chances of the purchase being made on the next visit will increase.
Show that your website is trustworthy and prioritize the mobile shopping experience 📱
It is important that your website conveys reliability and security. Having a friendly interface, responsive design, and an intelligent search system are aspects to consider.
In addition, it is essential that your website has a design adaptable to mobile devices and take into account strategies focused on these. For example, create an app for your store.
Provides benefits to get customers 💸
To acquire new customers, you will have to offer them a special condition to agree to buy for the first time.
Offer free shipping or discount coupons to help them take the plunge.
Consider the possibilities of social media 📲
Performing actions on your social media posts that promote interaction among your followers is a good practice to increase customers.
In addition, sponsored ads on social media will help you reach new potential buyers.
How to attract more customers to your e-commerce
If what you want is to attract more customers to your e-commerce, before continuing it is essential that you find your target audience. At present, this is an easy task thanks to social networks.
Once this audience is identified, you should follow a series of tips.
Identify the ideal customer 👨🧑
Identify the niche market and research your internet habits.
Create a brand identity 🛍
Creating a brand that transmits trust allows you to improve positioning, so it is important to create a perfect brand identity.
You must achieve a unique style and integrate it into all your online platforms.
Share valuable content 💎
The messages you share in your media should bring content to customers.
It is not enough to send only promotions or discounts, you must share content that can be shared with more people and, in this way, grow.
Use paid ads and create Google Ads campaigns 📊
Opting for paid publications allows you to offer specific offers for new customers, publicize your business, get traffic on your social networks … In addition, you can choose the audience to which these publications reach and, consequently, make yourself known in your sector.
On the other hand, Google Ads allow your business to appear on the search network when users search for the keywords you’ve used.
At Kiwop, we are experts in SEM positioning campaigns.
Create a blog ✒️
The creation of a blog offers advantages such as building trust, positioning your site organically and creating loyalty with customers. It is an investment of time with positive return.
Conduct sweepstakes 🆓
These dynamics are of great help in attracting more people to your business. The reach of your brand will grow exponentially.
What are you waiting for to launch yourself into the world with your e-commerce?
We hope you found this information useful on how to attract more customers to your e-commerce. 🛒
Now is your time.
If you have doubts or need help, we will not hesitate to do so. 😀
Go ahead and get the potential out of your e-commerce and become the number 1 in your sector. 🚀