In recent years, and increasingly, it is becoming practically mandatory to have an e-commerce if you are a store. I if you sell directly online, having a well-maintained website is also essential.
Right now it is almost essential to be on the internet to sell, but not only that, not being on the internet, unless they already know you, can generate distrust among users.
People are increasingly buying online, and at Kiwop, we are experts in web development, we want to help you create your project and make it tailored to you, so that it is a first class project and be able to sell effectively.
Don’t wait any longer! 👉
Introduction to e-commerce
But what is an e-commerce? In a very brief way, an e-commerce is a web page where you can buy, in which you have the catalog of products, people choose, buy, and, normally, the order is sent home, although there are different methods.
The good thing about e-commerce is that you can have data on each user who visits your store, and design much more accurate and measurable strategies. 📊
Importance of defining your e-commerce strategies based on data
As we have said before, one of the biggest advantages of online stores is that you can collect each action that is carried out on the web as data, which you can use to improve, advance, and design much more successful strategies.
1. Create a buyer persona
The data will help you define a buyer persona that is much more realistic and faithful to the potential customer. With the data you get you can polish it to create a very successful one.
And what does it mean to have your buyer persona well defined?
It means being able to design your campaigns much more personalized and limited, which translates into sales for your e-commerce.
2. Cost reduction
By having data from your e-commerce, you can focus your efforts and budget on what you already know can work and what you need, not only you but also your potential client. Therefore, this reduces costs, since your marketing will focus on a well-defined objective.
If you are starting this is a little more complicated, because you will not have many statistics where to buy and you will have to wait to have more data. All this will make you reduce costs and be able to sell more.
3. Improve bounce rate
If you have enough data, you’ll be able to see where users abandon their journey of the buying process. You will look at the sales funnel of your e-commerce, for this, Google Analytics will be your perfect tool. You’ll be able to analyze why users leave where they leave.
Maybe because the page takes time to load, maybe because the shipping terms do not convince them, because it is not responsive with the mobile, or anything else. You will see what may be happening and we will try to improve it.
4. A narrower segmentation
Another strategy that you can define with data is segmentation. If you are going to create or already have an SEM campaign for example, you will be able to see for whom the campaign is working best, either by age, demographic situation, time slot, even by lifestyle. 📝
With this information you will have the possibility to improve the campaign you have active by segmenting more precisely, or that the campaigns or strategies that you create new are more efficient.
If you want to know more about e-commerce, from Kiwop we encourage you to read this article where we explain the trends of electronic commerce.
Most useful parameters and how to interpret them
It is very important to know what parameters to read and how, so that our data is really useful to us.
We name some of the ones we consider most relevant.
The CTR (Click Thorught Rate): is the number of clicks that a link obtains among the number of impressions, that is, the times that link has been shown, either in the form of an advertisement, link, etc.
Average session time: It is the duration of all sessions between the number of sessions.
Bounce rate: is the percentage of users who leave the page they have entered without visiting any other. It doesn’t matter how long they stay in it.
Page load time: Page load time is very important, as users are becoming more and more impatient. For this we can use, for example, Pagespeed Insights. Although there are many more tools and we can use the one we like the most.
Analyze, read and act
Now that you know how important data is for your e-commerce, do not hesitate to analyze it and design campaigns and improvements from it.
If you have any questions about your e-commerce and how it can be improved, we will be happy to answer you.