I’m sure you’ve heard it many times before: having a website is just the first step in your digital business.
For a website to be really useful, you have to get traffic on it (you have users visiting it regularly).
In addition to the SEM,an SEO strategy cannot be missed. That is: get out in the top search positions on Google for free.
Sounds good, doesn’t it?
But SEO is a world and you have to have some clear basics before you get into trouble, starting with SEO On Page and SEO Off Page.
For this reason, our purpose with the article is that when you finish reading it you know these two SEO strategies and know how to distinguish them.
And without further delay, we begin!
Before you begin: brief summary of what SEO is
But we couldn’t start without doing a little review on what exactly SEO is.
SEO stands for Search Engine Optimization,which translated into Spanish would be something like Search Engine Optimization.
And this that sounds so marketinian,what is it really?
Imagine that your website is about web design in WordPress. What interests you is that when people search on Google, Bing, Yahoo or any other search engine “web designer that works with WordPress”,your website comes out of the first.
You know: the higher you’re positioned in the search results, the more people will click on your link.
As they say: The second page of Google is the ideal place to hide a corpse. And that’s because no one ever looks at this page. Everyone stays on the first.
Therefore, working SEO makes your website leave the first ones when someone searches for words related to your product or service, and consequently, makes your website much more visited.
And the best part: you don’t have to pay for these visits, as they are organic (free).
Very interesting SEO, yes sir.
Although if we get deeper, we start to see that there are different types of strategies.
Specifically, it is usually differentiated in SEO On Page and SEO Off Page.
Both totally necessary to achieve an optimal positioning of your website, although quite different from each other.
Let’s see what they’re all about.
What is On-page SEO
SEO On Page is nothing more than the optimizations or improvements you make within your website.
Its main purpose is to help Google “index” (marketinian talk that refers to Google adding you to its search network) your website correctly.
These are the elements that make up SEO On Page
And to be clear, here are some of the main elements that come into play in an SEO On Page strategy.
Keywords or Keywords
Essential: You must choose the keywords for which you want to appear on Google.
As we’ve mentioned before, if you’re a WordPress-rich web designer, it’s your thing to appear on Google when people search for these words or related words.
It’s important that you spend time researching keywords to find out which ones are often searched for the most, etc.
Page titles: H1, H2, H3
Knowing your keywords gives you a lot of power, because from now on you can put them in the titles of your static pages of the web (Home, About Me, Service Page, etc.) and in your blog (titles, subtitles etc., containing articles).
It is recommended to put the keywords as far to the left as possible.
Title, Meta Description and URL
It is also essential to put these keywords in these three places, although less and less importance is given to the keyword in the Meta Description. Google prefers that what you type there is interesting to the user and that you end up clicking on the link to read what’s inside the web.
To help you understand what they are, we leave this image down here that will be more clarifying.
A basic: it is forbidden to upload images that weigh a barbarity, such as 1 MB.
Pages slow down,users run out and you get sad. And we don’t want that, do we?
Well, you know. You can use online tools like Optimizilla to reduce its size.
And another key element is that you include the keyword in the title (or name) of the file and in the ALT or Alternate Title section.
In this image you can see how to do it in WordPress from the Media Library.
These are the most basic elements within SEO On Page. But you’ll also have to keep in mind:
- When writing on your blog or the contents of your website, always remember to include keywordsfrom time to time. That way you’ll position even more.
- Creating internal links:Go to other articles on your blog or pages on your website.
- Create the Robots.txtfile.
- Send the Sitemap file to Google.
- Optimize the upload speed of your website. In this article you can read why it is so important to have a fast website for SEO.
What is SEO Off Page
Now that you’ve mastered SEO On Page, let’s get into the Off Page.
Basically, it’s the set of actions you take outside your website to achieve good positioning on search engines like Google, Bing or Yahoo.
And if you want it even more summarized and to the point: get links from other websites to yours.
But not any link: they must be from relevant websites in your sector, media, etc.
In short: people who have some authority and relevance, and who make people visit your website from theirs.
And this is where we link it with the SEO On Page: obviously, if we don’t have content that contributes value on our website, does not have the well-optimized titles and URLs, images are also not and slow down page loading etc., it will be difficult to get someone to put a link to visit us.
And these are the elements that make up SEO Off Page
Having said that, we tell you what are the key elements in SEO Off Page:
Make Guest Blogging
Contact our own references and offer to write you a free article on your blog.
With this you manage to have a presence on a website relevant to you and your target audience, you generate authority since you have been there providing knowledge of things that you master, and, most importantly, you can put throughout the article links that lead to your website or blog.
This way you get people who read that reference website to also end up visiting yours.
Participate in forums and write comments on blogs
Although it has to be done in a subtle way, we also recommend that if you read an article that you find interesting and you can contribute some useful information, leave a comment.
You will bring value to the people who read to you and you can also include a link that goes to your website, as those who do not want the thing. 😉 Same in the forums.
Post a lot on social networks and redirect to your website
This will promote your Page a lot, others will visit you and even recommend you and put your link in their posts.
This works great on LinkedIn and Twitter.
Publish press releases or articles in the media
They’re massive media and it’ll give you a lot of authority to get out in them.
SEO On Page and SEO Off Page: both are essential to your SEO strategy
Finally, we just wanted to add that both strategies are essential to your website.
There is one that is more important than the other: the two complement each other.
Although we recommend that, if you are startingout, first bet on SEO On Page to “tune” your website, and then you already work on the topic of links.
You’ll find it much easier to get quality links if you have a well-optimized base website.
And remember, if you think this is going to take a long time and you don’t have it, at Kiwop we are experts in SEO positioning and we carry out SEO Strategies On Page and Off Page.
Contact us and request your tailored budget without obligation.
We’re waiting for you! 😉