The conversion rate is one of the most important data to measure and analyze our e-commerce.
In this blog article we will explain, in a simple, but also technical and detailed way, what the conversion rate is and how to improve it.
At Kiwop, we are experts in improving the conversion rate, analyzing each case, optimizing strategies and objectives to help grow your online business.
Do you stay with us to read the whole article?
Importance of e-commerce today
Whether we like it or not we live in a very digitized era and, right now, if our business is not on the Internet, we are usually limiting the possibilities a lot.
Visibility of our business
Basically, if we’re not on the Internet, it’s practically like we don’t exist. Therefore, it is very important today to have our business digitized.
Everyone now has a computer, a smartphone or a tablet, and the trend is that the search for products on the Internet or practically anything, is always on the rise.
Ease of selling
In addition, the sales process is also usually simple. The customer buys, you get an email, we prepare the order, and the external delivery company will do the rest.
Obviously, all this takes a job behind, especially at the beginning (both long-term SEO,and SEM),but if e-commerce is done well, it is very profitable.
What are conversion rates?
What is the conversion rate?
For any e-commerce, in fact for any digital business, it is very important to measure and analyze our strategy. This way we can know where our mistakes are and where we can boost our business.
One of the top 3 KPIs (Key Performance Indicators) is the conversion rate. The other two would be the traffic sources and the average ticket.
The conversion rate or CR (Conversion Rate), is the number of users who perform an action divided by the total number of visits. That would be the exact definition of the conversion rate.
This KPI is one of the most relevant for our online business, because it tells us directly if the objectives are being met or not. It can already be a purchase, fill out a form, a download or a registration.
Having this data monitored, we can constantly optimize our strategy and thus improve our business.
How do you know if we have a good conversion rate?
Well, the answer is it depends. Ideally, the higher the CR the better,but I could make 1% a good conversion rate, if in our stock we have products that are difficult to sell, such as if we sell sandals and we are out of the summer season.
Normally, CRs are usually between 1% and 3%,which is why we say it depends on the business. However, as we have said, the higher our conversion rate, the better.
Tips for increasing conversion rates
There are different techniques that can help us improve the conversion rate in our e-commerce.
Create good CTAs
Design creatives, titles and descriptions with CTAs with a call to action that is engaging and clear.
You can stand out with a large typography and colors that attract attention.
Emphasize a promotion that is time-limited,for example an offer that only lasts 12 hours. Or limited in stock,for example showing an offer of last units.
These techniques are very effective and it is the psychology of scarcity, widely used in marketing.
Free shipping costs
Providing free shipping,even if it is from a certain amount, helps a lot to improve the conversion rate.
The user feels much more motivated if when he reaches the end of the purchase funnel, he sees that he does not have to pay the shipping costs.
In fact, many users leave this tour if at the end of the purchase they find shipping costs that were not expected.
Design landing pages
A very useful way to improve the conversion rate is to create landing pages in which the user arrives and inside is a direct call to action and without distractions.
If you are interested in knowing more, we are experts in the creation and design of landing pages. Don’t miss the opportunity to improve your CR!
Displays original prices
If the price of the product is reduced, it continues to show what the original price was next to the discount,this shows the user that he is buying for a product that will be much more profitable and cheap.
Shows the benefits of the product
- What can it bring to the consumer?
- How can you improve your day to day?
- How can you solve your problems?
- What needs can it cover?
Once these questions are answered, we can show those answers with copys and CTA’s attractive to the user.
Start improving your conversion rates
Now that you know how important it is to improve your conversion rates,do not wait any longer and perform an analysis of your business.
With this knowledge you can decide how you want to do it.
Start improving your conversion rates!