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The conversion rate is one of the most important data to measure and analyze of our e-commerce.
In this blog article we will explain, in a simple, but also technical and detailed way, what the conversion rate is and how to improve it.
we are experts in improving the conversion rate, analyzing each case, optimizing strategies and objectives to help grow your online business.
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Whether we like it or not, we live in a very digitalized era and, right now, if our business is not on the Internet, we are generally limiting our possibilities.
Basically, if we are not on the Internet, it is practically as if we do not exist. Therefore, it is very important nowadays to have our business digitized.
Everyone now has a computer, a smartphone or a tablet, and the trend is that the search for products online, or practically anything, is always on the rise.
With an e-commerce, the facility to sell is relatively high with a good job of
In addition, the sales process is also usually straightforward. The customer buys, you receive an email, we prepare the order, and the external delivery company will do the rest.
Obviously, all this takes some work, especially at the beginning (both SEO in the long term and SEM), but if e-commerce is done well, it is very profitable.
For any e-commerce, in fact for any digital business, it is very important to measure and analyze our strategy. This way we will be able to know where our mistakes are and where we can strengthen our business.
One of the 3 main KPI’s (Key Performance Indicators) is the conversion rate. The other two would be traffic sources and average ticket.
The conversion rate or CR (Conversion Rate) is the number of users who perform an action divided by the total number of visits. That would be the exact definition of conversion rate.
This KPI is one of the most relevant for our online business, because it directly indicates whether or not the objectives are being met. It can be a purchase, filling out a form, a download or a registration.
By having this data monitored, we will be able to constantly optimize our strategy and thus improve our business.
Well, the answer is it depends. Ideally, the higher the CR the better, but I could say that 1% is a good conversion rate, if in our stock we have products that are difficult to sell, for example, if we sell sandals and we are out of the summer season.
Normally, CRs are between 1% and 3%, so we say it depends on the business. However, as we have said, the higher our conversion rate, the better.
There are different techniques that can help us to improve the conversion rate in our e-commerce.
Design creatives, titles and descriptions with CTA’s with a call to action that is attractive and clear.
You can stand out with a large typeface and eye-catching colors.
Emphasize a promotion that is limited in time, for example an offer that only lasts 12 hours. Or limited in stock, e.g. by displaying a last units offer.
These techniques are very effective and are the psychology of scarcity, widely used in marketing.
Providing free shipping costs, even if it is above a certain amount, helps a lot to improve the conversion rate.
The user feels much more motivated if at the end of the purchase funnel, he sees that he does not have to pay shipping costs.
In fact, many users leave this route if at the end of the purchase they find themselves with shipping costs they did not expect.
A very useful way to improve the conversion rate is to create landing pages where the user arrives and inside there is a direct call to action without distractions.
If you are interested in learning more, we are experts in the creation and design of
creation and design of landing pages
. Don’t miss the opportunity to improve your CR!
If the price of the product is discounted, it still shows what the original price was next to the discounted price, this shows the user that he is buying a product that will be much more profitable and cheaper.
Once these questions are answered, we can then display those answers with user-engaging copy and CTAs.
Now that you know how important it is to improve your conversion rates, don’t wait any longer and perform an analysis of your business.
With this knowledge you can decide how you want to do it.
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