Why Page Speed Is Important for SEO

News 07 August 2020

Maybe this is your case: you have a website or an e-commerce.

The content of your website is great, you think you bring a lot of value to people. And in the case of your e-commerce, the products couldn’t be better.

In short, you are proud of your online presence.

However, there’s something you’re worried about.

When you access the web or the online store, you see that it takes a long time to load. It’s going too slow. And you don’t just notice. Other people have also told you.

Obviously, users who come to your Page also notice it. The thing is, they’ll never tell you. They just get tired, they come off the page and go to another one.

And this, in the short, medium and long term, is going to pose serious problems.

Today, we are all accustomed to instantaneousness, especially in digital environments. Even if it’s only 3 seconds that it takes to load your website, this can already mean that many users give up on and leave. Forever.

And we don’t want that, do we?

Hence the importance of Page Speed,and having a good score for Google.

And what is Page Speed? Why is it so essential that you consider it?

Throughout this article we will clear up these doubts.

Ready? Let’s go for it!

What exactly is Page Speed

Page Speed means page speed in English.

Therefore, simply and simply, it is the time it takes for your website or e-commerce to load.

In other words, the time the user who wants to access your website or online store will have to wait until the content is shown.

As you can see, it is a value that refers to the global set of the entire website,not to each of the pages that make up it.

This is because there is a minimal difference in the load of the different pages, and for that reason they are all compatible in a single global value.

And, obviously, Page Speed is a tool that gives us Google,so it’s free.

Through this link you can consult it and take a look at the analysis of your page, and rate the upload speed that it has on both the computer and mobile devices.

Example of analysis result in Page Speed
Google Page Speed Tool Interface

Why Page Speed is important to your website or e-commerce

Having a good note on Page Speed is essential to keep two items happy: the user who will visit your website and search engines,which can be Google, Bing, etc.

As we’ve introduced you before, people love not having to wait.

We’re not used to it.

And this, translated into the online world, means that our websites have to hurry to load.

Basically, having a high load time means a higher bounce rate. That is: many users will leave the web if it takes too long to show.

In fact, already in the principles of e-commerce, back in 2009,we began to see how a slow load affected the user experience.

In a study at the time, it was noted that 47% of online shoppers wanted pages to load at 2 sg or less.

In addition, 52% indicated that loading time was an extremely important variable in user satisfaction on a website.

We’re talking about 2009 data, when the online world was almost in diapers still compared to now.

Imagine how these percentages must have increased today.

To keep that in mind, right?

On the other hand, you also have to be happy to Google. And this is intimately related to the user experience.

As we’ve seen, if people leave the page quickly, that means it’s not a relevant website for them.

And Google, which is always in everything, sees it and penalizes it.

Because yes, if your page loads fast, Google likes it. And if Google likes it, you’ll be better placed in search results(SEO).

And if the opposite happens, you’ll have problems.

Start improving your website’s Page Speed and improving SEO

As you’ve seen, having a good note on the Page Speed of your website or online store will make users and Google love you more.

And this will tell you that users will have a good experience on your website and therefore will be more predisposed to buy, contact you or whatever your goal.

On the other hand, if users like you, Google will love it. So get ready to climb positions in the search results and end up positioning ahead of your competition.

Sounds great, doesn’t it?

Well, now that you know the theory, start putting it into practice.

If you want to try doing it yourself, in this article we tell you all about how to improve the note on Page Speed and reach 100.

In fact, we know well what we are talking about, since this same website has the highest score.

Otherwise, if you don’t have enough time to carry out a thorough optimization of your website, but you are clear that it is essential to achieve many more conversions, in Kiwop we will be happy to help you.

Contact us and, depending on your needs, we will make a budget for you.

We hope you had this article useful!


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