Facebook Ads Library: Tool for social ads strategies

Content Marketing 26 December 2023

Facebook Ads Library, also known as the FacebookAds Library, is a very important source of information that allows advertisers, researchers and general users to explore the ad campaigns running on Facebook and Instagram

From finding inspiration to tracking competitors and evaluating the performance of your own campaigns, the Facebook Ads Library has become an essential tool for anyone involved in digital marketing.

In this article, we will explore in depth what the Facebook Ads Library is, how it works and, more importantly, how you can use it to improve your Social Ads strategies on these platforms.

What is facebook Ads Library?

The Facebook Ads Library is a tool that promotes transparency by providing users with detailed information about advertising campaigns running on Facebook and Instagram platforms.

Facebook Ads Library Allows you to explore both active and inactive ads, as well as access valuable information about advertisers and their advertising spend.

This tool allows you to analyze ads that have been shown on Facebook and Instagram, including ad content and estimated spending by advertisers.

The Facebook Ads Library is an essential source for tracking advertising trends, evaluating campaign strategies and discovering who is behind the ads you find on these platforms.

What is Facebook Ads Library for?


The facebook library promotes transparency by providing information on who is behind an advertising campaign and how much they are investing.

This is especially important in the case of political and informational ads, as it helps users understand who is funding these ads and what their reach is.

Competitive Research

Companies and advertisers can use this tool to research their competitors.

They can examine other companies’ advertising strategies, identify tactics that work and adapt their own strategies accordingly. This allows you to keep up with industry-leading practices and improve the effectiveness of your campaigns.

3. Trend Analysis

Facebook Ads Library allows users to track trends in digital advertising. They can identify what types of ads are popular at any given time, what creative approaches are proving successful, and how audience preferences are evolving.

This is valuable to keep up with changing trends in the online advertising world.

4. Political Evaluation

In the context of political advertising, the Facebook Ads Library plays a crucial role in election transparency.

It allows voters and election authorities to examine who is funding political ads, who they are targeting and how much is being spent on these campaigns. This contributes to integrity and accountability in electoral processes.

5. Creative Inspiration

Advertisers can use Facebook’s Ad Library as a source of inspiration to create effective ads. They can examine successful examples of ads, study their creative and strategic elements, and adapt those ideas to their own campaigns.

6. Verification of Information

Users can use Facebook’s Ad Library to verify the authenticity of ads and information they see in their news feeds.

This is particularly relevant in the context of disinformation and fake news, as it provides a way to know the source and details of an advertising or information campaign.

How does Ads Library facebook work?

The Facebook Ads Library works as follows:

  1. Data collection: Facebook collects data from all ads served on its platform, including Facebook and Instagram. This includes advertisers’ paid advertisements and political or social issue-related advertisements that have special disclosure requirements.
  1. Storage and organization: This data is stored and organized in the Announcement Library. Each ad is recorded with detailed information, such as the content of the ad, the name of the page promoting the ad, the target audience, the estimated spend and the geographic location where the ad is displayed.
  1. Public access: Facebook’s Ad Library is accessible to anyone through its website. Users can search for specific ads or browse ads by country, advertisers, topics and more.
  1. Search filters: The tool allows users to use search filters to refine their research. They can search for active or inactive ads, ads from a particular advertiser, ads related to political or social issues, and more.
  1. Display of advertisements: Users can view the ads themselves, including text, images and associated links. They can also see information about when the ad was first seen, who the target audience is, and the estimated amount the advertiser has spent on the ad.
  1. Advertiser Information: The Ads Library provides information about the advertiser, such as the name of the Facebook or Instagram page behind the ad, as well as its location.
  1. Political and social issue ads: Ads related to politics or social issues often require greater disclosure. The Ad Library displays additional information about these ads, such as who is funding them and what audience they are targeting.

What are the 3 elements of the Facebook ad library?

the three main elements of the Facebook Ad Library:

1. Facebook Ads Library

In the Facebook Ads Library, ads are fundamental elements. This section allows you to see the full content of the ads that have been shown on Facebook and Instagram. This includes the text of the ad, the images and the videos that compose it.

It also provides details on when the ad was first seen, how many times it has been shown and in which geographic locations it has been broadcast.

This information is valuable for advertisers who want to analyze effective advertising strategies and for users who want to understand the content of the ads they find in their feeds.

2. Advertisers

In this section of the Ad Library, you can obtain information about the advertisers behind the advertising campaigns. The name of the Facebook or Instagram page representing the advertiser is included, as well as its location.

This information is useful to identify who is promoting a particular advertisement and where the headquarters of the advertising entity or company is located.

Political and social topics

Facebook’s Ad Library provides additional information on ads related to politics and social issues. In this section, you can find details on who is funding these ads and what specific audience they are targeting.

This is essential for transparency in political advertising and disclosure of information on important issues. It allows users to understand who is behind political or social messages and who they are trying to influence.

How to know if an ad is performing well in the Facebook Ads Library?

To evaluate whether an ad is performing well in the Facebook Ads Library, you can consider several key indicators:

Interaction and comments

If an ad receives a lot of interactions, such as “likes,” comments and shares, it is likely to be generating interest and engagement among the audience. A high level of interaction is usually an indicator of good performance.

Execution Time

See how long the ad has been active. If it has been running for an extended period of time, it is likely to be performing well. Ads that run for a long time usually indicate that advertisers are satisfied with its performance.

3. Segmentation and Audience

Examine the target audience for the advertisement. If the ad is reaching the desired audience and generating interest in that group, it is a positive sign of good performance.

4. Advertising Investment

Consider how much the advertiser has spent on the ad. If they are investing a significant amount of money in a specific ad, they are likely seeing positive results and consider the ad to be performing well.

5. Creativity and message

Analyze the quality of the ad content, such as design, copy and call to action. An ad with a clear and compelling message tends to perform better.

6. Conversions and Objectives

If the objective of the ad is to lead users to perform a specific action, such as visiting a website, registering or making a purchase, check whether the ad achieves these objectives. Conversion tracking can indicate whether the ad is performing well in terms of concrete results.

7. Comparison with the Competition

See how the ad’s performance compares to other similar ads in the same industry or niche. If it outperforms the competition in terms of interaction and results, it is a positive sign.

8. Resonance with the Audience

Read the comments and user reactions to the announcement. If the responses are mostly positive and show that the ad has had an impact on the audience, it is an indicator of good performance.

It should be noted that the performance of an ad may vary depending on the objective of the campaign and other factors.

What is considered good performance will depend on the specific objectives of the campaign and the industry you are in. Therefore, it is crucial to define clear goals before evaluating the performance of an ad.

Why save Facebook Ads Library ads?

How to save Facebook Ads Library ads?

Unfortunately, it is not possible to save Facebook ads directly through the platform. Facebook does not offer a specific “save” feature for ads on its site. However, you can track ads or take screenshots to save information about ads that interest you. Here’s how to do it:

1. Screenshots in Facebook Ads Library

You can take screenshots of the ads you want to save. This includes ad content, design, copy and any other relevant details. Organize these screenshots into folders for future reference.

Notes or documents

Create a document or note on your device or computer where you can copy and paste links to ads or write down details about the ads you are interested in. This will allow you to have a quick reference.

3. Link tracking

If you click on an ad and it takes you to a landing page, you can save the link to that page in your bookmarks or in a note. This is especially useful if you are interested in following a campaign or learning more about an advertised product or service.

4. Web page capture software

There are programs and browser extensions that allow you to capture and save complete web pages. If you want to save a landing page of an advertisement, this could be useful.

5. Third party tools

Some third-party tools can help you track ads and store information about them. These tools can provide more advanced analysis.

By using this tool effectively, you will be able to improve your Social Ads strategies, keep up to date with trends and encourage accountability in the online advertising world. Facebook’s Ad Library has become an essential resource in an ever-changing advertising environment.

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