4 digital marketing strategies that have triumphed in 2021

Digital Marketing 14 January 2022

Digital marketing has changed the paradigm of business-consumer relationships.

More and more businesses use digital marketing techniques and strategies in order to grow their company and differentiate themselves from the competition.

There is something important to keep in mind when deciding what actions to take: to know examples and to base ourselves on success stories.

For this reason, in Kiwop we offer you the 4 online marketing strategies that have triumphed this 2021.

Get inspired by them!

What is digital marketing

Digital marketing encompasses the advertising and communicative actions that are carried out on the Internet.

Some of its objectives are usually brand recognition, attracting new customers, consumer loyalty, increasing sales, optimizing the conversion funnel, return on ROI… and much more.

Online marketing has experienced an exponential rise and development in recent years. The evolution of digital technology is so great that if a company does not execute actions in this area, it will not be able to grow, succeed and compete.

It is not only about applying traditional marketing to the digital universe, but it is a new way of understanding reality and the relationship between the consumer through new and powerful techniques.

If you want your online business to grow, find out more about what digital marketing is and what it’s for.

Digital marketing techniques

Online marketing is not about creating a website and selling. It is about applying an integral communication and knowing how to combine all the techniques that the digital environment offers.

Next, we expose some of the main communicative actions.


Having a website is essential if you want your business to succeed.

But not everything stays in that, since having one means analysing and managing the web analytics of it.

It collects the information provided by users when they interact with it and studies each data in order to improve the browsing experience and the performance of your e-commerce.

Some of the data that you must know and know how to interpret are the visits, the average duration of the sessions, the bounce rate, the traffic channels, the behavior of the visitors on your website, the most visited pages, etc.

Don’t worry, at Kiwop we are web experts. We help you!

Kiwop website
Kiwop website

SEO positioning or search engine positioning

SEO is Search Engine Optimization.

Creating and publishing a website is not enough if you want your online business to be successful, you must apply SEO actions.

In other words, carry out techniques on your website with the aim of appearing in the top positions of the ranking when users enter certain keywords.

In this way, you will increase web traffic and the chances of conversion will grow.

Find out how to do SEO for e-commerce.

SEM positioning or search engine advertising

SEM is Search Engine Marketing.

It consists of creating paid advertising campaigns in search engines in order to increase and make visible a business above the competition.

More and more online companies carry out SEM actions to increase their presence in search engines and make your website profitable.

Social media

Social networks are online platforms that connect people and companies through common interests and values.

Nowadays, users spend the day on these channels. Therefore, if you are not on the social networks that frequent them, your online business will not succeed.

Generate a social media strategy thinking about what platforms you are interested in being on, how to carry out your communication, what objectives you want to achieve and how your company can be useful to users.

At Kiwop, we are specialists in social networks, do not hesitate to contact us to help you succeed in digital channels.

Mobile with social networks
Social networks are essential

Email marketing

Email marketing consists of sending informative or advertising communications through email.

This tool is widely used by companies because it is simple and brings great benefits.

We recommend that you generate an effective list of subscribers and propose an email marketing strategy. In this way, you can correctly manage this online technique.

4 digital marketing strategies that have triumphed in 2021

Sephora and loyalty

Sephora is a French cosmetics company.

This brand has a very effective loyalty strategy with which it gets its consumers to trust them again.

And how does it do this? Grouping and dividing customers into various groups based on their spending and targeting specific digital marketing campaigns to each audience.

Thus, it encourages purchases in each group of consumers.

Spotify and personalization

Spotify is a Swedish multimedia services company.

This brand is one of the best known companies and most used by users to listen to all kinds of music streaming.

Its success consists in offering personalized and individualized campaigns for each user.

And how does it do this? On its platform it adds playlists of all kinds so that the user feels unique and can help him listen to the content he wants at all times.

So much so that there are even playlists for cooking, children and travel.

Spotify Customization
Personalization is essential in digital marketing

Nordstrom and remarketing

Nordstrom is an American luxury goods company.

This brand is aware of the loss of opportunities with the abandonment of online carts. For that reason, it has generated a remarketing strategy to get them back.

And how does it do this? It sends reply emails for specific events and social media ad campaigns based on cookies from its users’ devices.

We encourage you to discover the power of cookies in digital marketing.

It’s awesome!

Nike and storytelling

Nike is an American sports equipment company.

Its success comes from how well it manages the company’s storytelling.

And how does it do this? Showing the essence of the brand, exposing its values, teaching the stories behind the brand, provoking emotions in consumers and much more.

This technique is very important to grow a business and differentiate itself from the competition.

Know perfectly what storytelling is and why it is important.

Storytelling Nike
Users value the storytelling of a brand positively

Get inspired by these successful digital marketing strategies

We hope we have helped you by presenting you with 4 success stories in 2021.

Now it’s your turn.

Think carefully about which ones would fit with your online company and study how you could incorporate them into your digital business.

If you need help or want us to solve any questions related to your e-commerce, we will be happy to do so.

Contact us or follow us on our Instagram profile for more tips on digital marketing.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Make your online business a success too!


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