The purpose of every company that has a blog on its website is to increase web traffic. So, having a corporate blog is essential.
In this article we are going to tell you the advantages of blogs and why it is important to incorporate a blog into your website.
One of the main reasons is that it is a powerful tool for a content marketing strategy. This will allow you to offer relevant information to your readers and, in this way, create a connection with them.
But let’s go little by little, in this article we are going to give you tips to increase traffic to your blog and to increase traffic to your blog and what are its advantages.
Discover them! 🚀
The importance of having a blog on your website
To begin with, we are going to tell you what a blog is and why it is important to have one on your website.
The first thing to keep in mind is that a blog is a place where you will write about relevant topics related to your website and it will help you increase web traffic and SEO positioning.
Thus, corporate blogs will help you to be well positioned in search engines, to make yourself known and generate trust with customers and will allow you to interact with them and know if the articles we publish are of interest to them.
Discover the importance of generating quality content.
8 tips to increase traffic to your blog
Give your content a second life
Thanks to the Google Analytics tool, you will be able to see which have been the publications on the blog that have received the most web traffic.
So, it can be very useful to recycle it or, also, write a second part.
Take care of the SEO of your blog
Link your articles to others that are related within your blog, include bold and name the images. This is good for increasing web traffic and improving keyword positions.
In Kiwop we help you with the SEO positioning of your website.
Create content that lasts over time
Publish content on your corporate blogs that combines more innovative content with more timeless ones. Thus, your audience will be able to see that you keep them informed and constantly evolving, in addition to offering them useful content.
Make sure your website and blog are responsive
By this, we mean that your website is adapted to be consulted both from a computer and from a mobile device, either phone or tablet.
In addition, you also have to take into account the speed of the page. This influences the user experience and, if it is good, we will decrease the bounce rate and, as a consequence, increase web traffic.
It is very important that you create links that take you to other pages of the same website to get more web visits.
Introduce long tail
Introducing long tails will allow your content to appear higher in search results, plus they have less competition.
Optimize the keywords you have positioned unintentionally
When publishing entries in corporate blogs, even if we want to position ourselves for a specific keyword, other different keywords will also be positioned.
It is important to identify them since, thanks to this, we will improve SEO positioning. These keywords can be identified through Google Search Console.
Share your content on your social networks
Use your company social networks to share the content with your followers. Whether on Facebook, Twitter, Instagram or LinkedIn.
Advantages of having a blog
Positions you as a benchmark in the sector
A corporate blog serves to inform, educate, build trust or entertain. The topics covered in the blog should be related to your sector or your business.
Thanks to your publications, in addition to attracting web traffic, you will get your audience to trust your work and this can lead you to get more customers.
Improve your visibility in search engines
The first thing to keep in mind is that your corporate blog has visits and is visible in search engines such as Google If you make this improvement, you will be able to reach many more people.
For this reason it is necessary to develop an SEO strategy to position your website well and attract web traffic. The key is to appear on the first two pages of Google to get more web traffic.
Build a good brand image
By this we mean facilitating the user’s navigation through your website. If so, this user will most likely return if the content he has found seems interesting and, in addition, it has been easy for him to navigate the website. In this way we will be able to increase web traffic.
The content can be shared on social networks and talked about
It is important that, every time you publish an article on your corporate blog , you share it on your social networks to reach more people. In this way we will get talk about us, generate more web traffic and make it easier to talk about your company.
Optimize your blog and increase web traffic
Surely you have realized how important it is to increase web traffic and the importance of optimizing your blog.
Now it’s your turn.
Analyze the advice we have given you, choose the ones you think are most convenient and boost your business.
If you need help or want us to solve any questions related to your blog, we will be happy to do so.
Contact us or follow us on our Instagram profile for more tips on digital marketing.
At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.
Get your business off the ground with traffic to your blog! 😉