A corporate website is one more element in which a user will view our brand.
And from it, you can have a negative or positive view, and that can subsequently affect our sales.
So for that reason and a few more that we’ll tell you next, it’s important to have it well optimized.
Importance of a corporate website for a company’s online sales strategy
It seems that if a company doesn’t have an Internet presence, it’s like it doesn’t exist, don’t you have that feeling?
That’s right, today the purchase process is not the same as the one from 20 years ago.
If a person has a need or problem, the first thing they do is look for a solution on the Internet, look at options, and ultimately if the solution is not on the Internet, go to the physical place.
It is also important, because thanks to the Internet you will have much more visibility of the business, among many other reasons that you can find in the articles of our blog.
But for the user to choose you from all the options he has, you will have to do very well in your digital marketing strategy.
And one of the things you can do well so that you don’t get abandoned the first time is to optimize your website well.
Why have the corporate website optimized?
Large brands of companies with online business models have realized that optimizing the website directly affected sales.
Like Amazon, you realized that if you reduced your website load by just a tenth of a second, your sales increased by 1%, I repeat, with just a tenth of a second.
But not only that, having your website optimized will have more advantages, which in turn are more reasons to do so:
- The page will be more structured, so usability will improve and therefore also the user experience
- Page loading will be faster, which will also improve the user experience
- If the content is optimized, it will also be quality content
- The brand will have a better SEO positioning, because one of the criteria of Google is that the web is well optimized
- Multimedia content such as images or videos will load faster as well, which will make the website smoother
8 tips for having your website optimized
1. We must set clear goals
You can look at them with the SMART rule and in this way you will know that they are achievable, relevant, measurable…
We will have to set ourselves a challenge by which we want to improve our website, so we can see if we have succeeded.
2. Choose your target audience well
You can do an investigation to see who would be the audience that would be most interested in our website and our products or services.
In this way, to be able to optimize the corporate website with messages clearly addressed to them, and not waste resources on targeting people who will not listen to us.
3. Then focus the corporate website on them
You will be able to research their tastes, know if, for example, one color or another draw’s attention to them, and thus connect emotionally with them.
4. Undo and remove all that’s left over
If you realize something isn’t working… why keep it going?
Make the links that are generating more traffic more visible, do research what content is helping you sell more and empower them, etc.
5. Adapt the design and make it eye-catching and simple
The user, as well as seeing the website, in his mind already determines whether he has caught his attention or not, whether he liked it or not, whether it has been pleasing to the eye or not.
So you have to make those first few seconds positive so that the user wants to look at it.
Without forgetting to make the way to use it simple. A corporate website that is complicated to manage greatly worsens the user experience.
At Kiwop we are specialists in web design, so you need help, do not hesitate to tell us.
6. Direct it to conversions
A website may be beautifully made, but if it’s not focused on turning visits into sales, you won’t make any money. It’s the main goal of every business, isn’t it?
To do this, incorporate calls to action (that is, CTAs) to get users to the action you want them to take.
7. Monitor the corporate website
If you have it under control, and you’re checking the numbers, you’ll be able to detect if that month is failing at something : if a blog post takes longer than usual to load or if there are any broken links.
So you can create spreadsheets to target the KPIs that interest you every X time and see if they improve or get worse, so you can optimize the aspects that can be improved.
8. Don’t forget SEO
Again, a corporate website can be very nice and attract a lot of attention, but it needs more stuff.
First you’ll need them to come to you,other than it’s not going to have been a useless waste of resources.
To do this, you’ll need a positioning strategy to improve customer visibility and engagement.
Not all companies have the same strategy, so that’s what you’ll need an SEO agency that advises you and helps you plan… come on, if we’re specialists in this!
Get to work and optimize your corporate website
You know they’re all advantages, and we’ve also given you some tips…
And if you still need help, at Kiwop we are experts in corporate web optimization, we can help you.
You can, start converting more by optimizing the website of your business.