Email marketing is one more tool to include in your online marketing strategy.
The user will already be previously interested in your content in some way, because to have his mail, he has had to provide it to us at some point.
The question is to push the user into the conversion funnel, and this technique is especially good for this purpose.
You can offer them content by providing them with value to improve the relationship with potential customers.
But how are we going to get them to open the mail? Throughout the day we receive many.
Importance of a good issue for email marketing campaigns
The subject of the email is the first impact they receive when they open the email inbox.
So in a nut words you have to say a lot for users to decide to open it and read the whole body of the mail.
As we said, every day we receive a lot of emails, and users perceive that most are SPAM.
So in order for them to end up opening it we will have to get their attention, and we can do this with the email issue.
In conclusion: you have to convince him that it is worth opening your email.
Features that should include a good email issue
For it to be considered an appropriate email subject, it should meet a number of features.
And in turn so that it is able to attract the user’s attention:
- Always tell the truth without deceiving the potential client. If he doesn’t lose confidence in yourself as a business and there will be little chance that you will consider us as an option in the future.
- Put them in context of what they’re going to see when they open the email. So you can get an idea.
- It must be powerful, that is, a blunt message. Just put not a lot of words and get attention.
- It has to be straightforward, without bluffing or writing meaningless words.
- The message will be concise, that is, concrete and as short as possible.
- If the subject has numbers it usually draws more attention to a scan of everything you have in your inbox.
- Important information should always be at the beginning of the sentence.
Of all these features it will depend on the user being convinced to open the email.
Examples of subject ideas for email marketing campaign
There are countless examples that can serve as a hook and that the user feels trapped and feels the need to open the mail.
We will divide them into different “sections” according to the feeling it provokes:
Requesting that they take action
This is called, including a CTA.
You draw his attention by asking for something, which usually includes an imperative verb.
Something like “Get this discount now by filling out the form”.
Using the FOMO technique
Generating the feeling of urgency for them to open.
If they don’t open it now, they won’t be able to take advantage of it any other time.
It’s helpful to take advantage of seasonality, for example from Black Friday: “Only today, fast, 50% off!”
It is also important to highlight what is mentioned in the features, which is true, because if the offer is then maintained, users will no longer believe you.
Customize the subject
You can customize the subject by including the customer name of the database.
This can be done thanks to the CRMs that companies have.
The user, if he feels he is trying to say something to himself, may catch his eye more.
One example might be, “Alice, we have something to tell you.”
Asking them a question
In the subject will come the question, from which users will want to have the answer, and they will have it if they open the mail.
This way the possible leads will be curious and want to find out.
An example: “Do you know the fashion of crop tops for men?”
Shifts or punctuation marks
You can uncheck this way of writing by affecting the tone of the message and capturing the customer’s gaze.
For example: “NEW PRODUCT LAUNCH!!!”
Boost your brand
You can enhance your brand by showing in a few words the benefits it will bring to users.
Always take advantage of and add to the subject adjectives that leave the business in a good place.
For example: “The best food at an affordable price”.
Show the wishes of your users
For this, we will have to know our target very well.
Have done research and know his complaints, pains, desires, etc.
If we promise that we can resolve his complaint or satisfy his wish, he will probably open the email.
For example: “If you are tired to queue for X, we have the solution.”
If you offer discounts on the subject it will influence the opening of the email
A discount always catches the eye, we all want to pay less.
If you tell him the percentage he will have off, he can do the calculation of how much it can cost him and whether to convince himself to open the email and then take advantage and make the purchase.
For example: “We have a 30% discount on your next purchase because you are a partner in our store.”
The message of “being a partner of the store” will also make he feels special.
Start your email marketing strategy
There are no more excuses, you can no longer say “I do email marketing shipments and the opening rate is very low”.
Now you can start applying these tricks to draw attention to the issue and see if that open rate goes up.
Contact us to ask us about email marketing without any commitment, and if you want us to help you with your campaign.
You can also follow us on our Instagram profile for more tips on the topic.
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