Photographs in marketing are a fundamental aspect of calling customers.
It is undeniable that the first thing that attracts attention are the graphic elements, that is why you must take care of the aesthetics and graphics that you use in your strategies. 📷
In previous articles of our blog, you have seen essential marketing applications for your smartphone or the best video editing programs. In this article, we are going to tell you tips to create better photographs and the best programs to do it.
At Kiwop, we want to help you boost and grow your strategies and your content.
Don’t wait any longer and read on! ⬇️
Why it’s important to use quality images in marketing
A picture is worth a thousand words and is a reality. 🤔
The first impression is the one that counts and you won’t have a second chance to create the impact of the first impression.
For that reason, it is important to take care of all the images that are published on your web pages and social networks. 📲
In addition, through our style in the images, users know who we are, what we do and our way of doing it. For this reason, it is essential that all the graphic resources that are created are well built, attractive and attract attention. ⚠️
The visual elements are one more cover letter for the client. And, therefore, you must give them the same importance as the other elements of your marketing strategies.
The 4 editing programs you should know
The creation and post-production of the photographs are fundamental, but another very essential element is to have a good editing software. 💻
Fortunately, there are now numerous programs for editing images.
In Kiwop, we have some favorites.
Adobe Lightroom is a paid program from the Adobe family. It is currently one of the best photo editing programs. 🔝
This software has a wide range of features that will allow you to get the best out of your photos.
There is a free version for mobiles that has a lot of features. 🆓
Adobe Photoshop is another of the best paid programs of the Adobe family.
Like Adobe Lightroom, it has multiple functionalities that allow you to improve the images to the maximum.
Snapseed is the most popular application to edit photos on your Smartphone, whether iOS or Android.
Its interface is very simple, but it contains some tools that need to be mastered by the user.
VSCO is one of the best photo editors available for free for mobile.
This app, very similar to Instagram, combines a camera with editing tools and an online community. 📸
The software provides a set of filters that you can apply to your images and they are adjustable through a simple very intuitive control. In addition, it has all the basic editing functionalities.
6 tips to edit photos
Create a good composition 📷
Shooting creating a good composition is essential to get a good product.
Therefore, when you shoot a photo you must know what you want to capture, what you intend to convey and how you want to make it.
Take into account all the factors, the framing, the light, the color, the contrasts…
Adjust lighting and contrast well 💡
The lighting in a photograph is one of the aspects that can spoil an image or make it incredible.
One of the most important basic tweaks is the adjustment of lighting and contrast.
In editing software like Lightroom, you can modify exposure, brightness levels, and contrast across the curve.
Adjust the white balance ☑️
Once the contrast and lighting have been adjusted, the white balance must be performed.
In the case of having shot in RAW, the adjustment will be made more easily.
Despite this, it is advisable to adjust the white balance before taking the picture in the camera.
Regulates saturation ❗️
Regulating the saturation level of the photograph is essential to obtain good results.
This adjustment can be made to enliven or neutralize the colors of the image. It is important in photos where the colors are muted.
Intensity is another saturation-related setting that needs to be adjusted. This is used to control the saturation depending on the level of the colors.
Remove unwanted items 🖋
Sometimes, when shooting, there are elements that cannot be removed from the frame and it is necessary to remove them in post-production.
The clone buffer and the correction tool are two elements that will help you remove these unwanted elements.
Straightens the image 📏
Horizons and crooked lines spoil photographs visually. That is why it is necessary to straighten the image and keep the lines straight.
To do this, there are adjustments and some software performs them automatically.
These tips can be used for both photography and videos. Discover the best tips on video editing. 📹
Take pictures at the level of your product 🔝
We hope you found these tips useful to create good images.
Now it’s your turn.
If you have doubts or need help, we will not hesitate to do so. 😀
Go ahead and create quality photographs for your business. 🚀