If you are thinking of creating an e-commerce or want to get the most out of yours, we give you 5 so you can increase your sales.
To do this, you must plan which are the dates that you are most interested in promoting your e-commerce by offering offers of the products or services to your customers.
At Kiwop, we provide you with a list of tips to sell more!
Discover them below 👀
What is an e-commerce
To begin with, you have to know that an e-commerce is nothing more than a website where you can make purchases. In it you can find all the products offered by the company that owns the website and acquire all its products.
There are different types of e-commerce depending on the audience they are targeting or depending on the business model they have. The most common are:
B2C (Business to Consumer)
They are focused directly on the final consumer. This type of e-commerce is the most frequent. An example of this type can be clothing stores, supermarkets, appliance stores, etc.
B2B (Business to Business)
The target audience of this e-commerce are companies. An example of this model could be an office supplies store.
C2C (Consumer to Consumer)
This type of business has appeared in recent years with the increase in the purchase and sale of products through the internet, and is focused on putting private buyers in contact with private sellers of second-hand products. A good example of this e-commerce model is Wallapop.
Within the world of e-commerce we find different typologies such as:
Own online store
It is a digital version of a brand’s physical stores .
This type of e-commerce would be the equivalent of a large shopping center, where we can find countless products. A good example of this is Amazon.
The difference between this model and the online store is that, in dropshipping, the seller is limited to showing their products and promoting them and, who is responsible for making the distribution of them, is a third person.
If you are interested in creating an e-commerce, you should know that there are different CMS for it, such as Magento or PrestaShop. If you need help with any of them, do not hesitate to contact us, we are experts in web development.
5 tips to generate more sales in your e-commerce
Below, we provide you with a series of tips and guidelines for selling that will help you generate more sales in your e-commerce.
Meet your target audience
Knowing your target is essential. Therefore, you should know who your customers are and to whom each campaign will be directed, since depending on the type of campaign you have planned your target audience may vary.
To do this, you must know their habits and behaviors using social media analytics or the data you can extract from your website.
For example, if your target audience is mostly couples, our recommendation is that you focus on campaigning on dates like Valentine’s Day.
Study the calendar and analyze your competition
A good strategy requires good planning. To do this, you should consult the most important dates of the calendar in which, due to the type of your business, it is more interesting for you to launch a campaign.
In addition, we also recommend that you analyze the campaigns of your competition and that you carry out campaigns that make you stand out from them. To do this, you must be original and creative to attract the attention of your customers.
If you want to know more about the most important dates on the calendar, check out this blog post.
Use email marketing
Take advantage of your database to prepare the email marketing campaigns of your e-commerce. Preparing email marketing campaigns are a good opportunity both to retain customers and to attract new customers.
Following this line we recommend you create promotions for potential consumers and create a personalized email. This will help you to stimulate consumption to all those people who, at some point, have provided you with their contact information.
Update your website and social networks
Changing certain aspects, both of your website and your social networks of e-commerce, will serve to transmit dynamism of the brand among your followers and will arouse their interest.
We recommend that you take advantage of the highlighted dates and your campaigns so that all the products that you intend to promote and that are directly related to your campaign appear highlighted in your e-commerce.
Thanks to this you will make the purchase process more attractive.
If you need help on how to use social networks and their management, at Kiwop, we are experts.
Offers limited promotions and discounts for a period of time
Thanks to the use of promotions and discounts limited to a period of time, you will see that it is basic to increase your sales, despite this you will have to be original.
Our recommendation is that you generate discount coupons and limit them to a specific period of time. The intention of this action is that you make your customer feel that if they do not buy during that period of time they are losing a great opportunity to acquire your product or service.
To do this, you must use messages that contain a connotation of immediacy or unique opportunity and that, once the established period of time has passed, they will not be able to have that advantage.
If you want more tips, discover 4 tips to sell more in your e-commerce.
Take advantage of the most outstanding dates of the calendar to get more sales in your e-commerce
We hope you found this article interesting about the tips to sell more in your e-commerce.
Now it’s your turn. 😀
Go ahead and take advantage of your e-commerce to generate more sales with great professionals in the sector. 🚀