Google Analytics and Analytics 360 are the main tools to analyze your results from marketing campaigns.
Although both platforms belong to Google, they have different differences and each has different ways of doing its analysis.
If you want to know more about them, in Kiwop we explain their main characteristics and differences.
Solve your doubts! 👇
Google Analytics is an online platform, developed by Google, that is used to measure and analyse everything that happens on a web page or in a mobile application.
This tool, although it belongs to Google, were not the developers of it, but bought the company that developed it and, in this way, kept its web analytics tool.
The initial objective of this tool was to be complementary to other Google tools such as Google Ads, Google Search Console and AdSense so that they supported each other and that all the data of the website was centralized in Analytics.
Today, Google Analytics is essential to be able to obtain the analysis data from the Web due to the solutions it offers.
In addition, Google Analytics is a free tool.
What can be measured with Google Analytics
The main data that can be measured, known as KPIs, in Google Analytics are the following:
- Sessions, users, page views, view time, and bounce rate
- Interactions with web page elements
- Landing and navigation pages
- Use of the internal search engine of the web
- Google Ads campaigns
- Google Search Console and Google AdSense data
- Transactions made on the web
- The origin of visitors to the page
These are some of the data you can consult, although the platform offers a wide variety of data.
What is Analytics 360
Analytics 360 is a paid tool and it is advisable to use it if you are a large advertiser, since with it, you can achieve greater scale and support at the enterprise level.
For this reason, Analytics 360 is recommended for companies that handle a large amount of website data and a high number of visits per month.
The main differences between Google Analytics and Analytics 360
Below, we provide you with a list with the main differences between both tools.
The first, and main difference that you should take into account between both tools, is that Google Analytics is free, while Analytics 360 is paid.
Analytics 360 does not apply sampling if it does not collect 100 million pieces of data. For its part, Google Analytics applies, by default, the sampling automatically in the reports when collecting more than 500,000 sessions per property.
Improved data refresh
Google Analytics offers an update of the data in less than 24 hours, while Analytics 360 provides you with data in less than 4 hours.
This is basic for all those projects in which immediacy is key to improving results. Despite this, there are some functions that are not included, such as:
- Objective data
- Importing data
- Unsampled reports
- Scheduled reports
- Site Speed Reports
- Flow reports
- Custom tables
- Real time
- Attribution models and multi-channel funnels
- Bigquery Export
Custom views, dimensions, and metrics by property
Analytics 360 has 400 visits and 200 dimensions and personalized metrics and, in Analytics, you have a maximum of 200 visits and 20 dimensions and personalized metrics.
With Analytics 360, the paid version, you will gain flexibility in the collection of personalized information.
Custom funnels and unsampled tables
With Analytics 360 you will get valuable information related to the customer journey and how they advance towards conversion.
As far as unsampled tables are concerned, Analytics 360 does not allow to include segments based on users and reports such as traffic flow visualization, search engine optimization, multichannel funnels and attribution are excluded.
Depending on the tool you use, you will be able to find some tools integrated into it or others. For example, in the case of Google Analytics, the integrated tools you will find are Google Ads, Google Adsense and Google Search Console.
Choose the web analytics tool that best suits your business
We hope you found this article interesting about the differences between Google Analytics and Google 360.
Now it’s your turn. 😀
Go ahead and get the potential out of your digital marketing strategies thanks to web analytics tools with great professionals in the sector. 🚀