If you work in the digital marketing sector, having a digital marketing calendar will help you create timely current content and, in this way, you can better connect with your audience.
Having a digital marketing calendar will allow you to have a content planning.
At Kiwop, we provide you with the most important dates to consider for your digital marketing strategy. 👇
The importance of content planning
Content planning is vitally important in your digital marketing strategies. Above all, the fact of thinking about the type of content to share with your followers, on social networks.
To do this, you must be clear about the most outstanding dates of the calendar and adapt your publications. 📅
This will allow you to increase your effectiveness and return on investment, given that there are specific dates when sales increase considerably.
In addition, knowing the seasonalities of the year is essential to design and plan a digital marketing calendar in advance and, thus, guarantee success. 🔝
In this way, you can plan your strategy for the different channels you use, either in social networks or email marketing, for example.
The most important dates in the calendar
Below, we provide you with a list of dates that you should consider having marked, for each month, in your digital marketing calendar.
This month kicks off the new year, in your marketing strategy for this month you have to consider that people have invested a lot of money in December, so, you will have to do something to persuade them.
Our recommendation is that you take advantage of the sales to offer special discounts for your customers, through email marketing campaigns or on your social networks.
The most outstanding dates of this month are: January 1 (new year), January 5 (twelfth night), January 6 (kings day), January 7 (start of sales), January 17 (blue monday) and January 24 Journalist’s Day / Education Day / Community Manager Day.
The second month of the year brings with it events that many people look forward to.
Among the most outstanding dates of this month we find February 1 (Chinese New Year) and February 14 (Valentine’s Day).
In this way you can create content, either on your social networks or for your email marketing campaigns related to these two dates.
March has very significant dates and that you can take advantage of for content planning based on them.
During this month the most important dates are March 8 (International Women’s Day), from 15 to 19 the Fallas of Valencia are celebrated, on the 17th St. Patrick’s Day 🍀, the 19th father’s day.
During the month of April there are several festivities that can not be missing in your digital marketing calendar.
We highlight the following dates: April 13, World Kiss Day, April 15, Children’s Day, April 22, World Earth Day, April 23, International Book Day (in Catalonia Sant Jordi 🌹 is celebrated, a very important date if your business is in this autonomous community).
This is another month full of celebrations, among which May 1 stands out, which is celebrated on Labor Day and Mother’s Day in Spain.
With this in mind, we recommend that you add it to your calendar and make a content planning, creating strategies and campaigns for the occasion.
This month ends the first quarter of the year and the dates you have to keep in mind for your Digital marketing calendar are: June 5 (Environment Day), June 21 (beginning of summer), June 23 (Feast of San Juan) and, finally, June 28 LGTBI + 🌈 Pride Day
During the first month of summer, the most important dates for a digital marketing calendar are: July 1, start of sales, July 7 San Fermin, July 30, International Friendship Day.
In the eighth month of the year we find the following special dates that you should include in your content planning: August 1, World Day of Joy, August 12, International Youth Day, August 15, Assumption of the Virgin, August 19, World Photography Day.
During this month, the most outstanding dates to include in a digital marketgin calendar are: back to school, September 11, Catalonia Day, September 15, International Democracy Day, September 21, Peace Day/World Alzheimer’s Day.
In this month you can take advantage of them to publish content in your social networks, taking advantage of the fact that the following events are celebrated: day 2 International Day of Nonviolence, October 5, World Teachers’ Day, day 12 hispanidad, October 19, World Day against Breast Cancer and, day 31 Halloween.
During the penultimate month of the year you can take advantage of it to make email marketing campaigns related to the following dates: November 1, All Saints’ Day, November 10, World Science Day and, as the most outstanding date, we find November 25 when Black Friday is celebrated as well as the International Day for the Elimination of Violence against Women.
The most important dates that you should include in your digital marketing calendar are: December 6, Spanish Constitution Day, December 10, Human Rights Day, December 25, Christmas, December 28, Day of the Holy Innocents and, finally, New Year’s Eve, on the 31st.
If you want to know more about the highlighted dates to be able to plan content on your social networks, in Kiwop we can help you, since we are experts in social networks.
Why include these dates in your digital marketing strategy
Below we provide you with a list of reasons why content planning is important in your digital marketing strategy.
- It will allow you to anticipate your competition.
- Create creative messages to achieve the objectives set.
- Use messages with relevant content to get attention.
- Be timely.
Bet on planning your content
We wish you have served our article on the most important dates of the digital marketing calendar.
Now it’s your turn.
Go ahead and get the potential out of your digital marketing strategies with great professionals in the sector. 🚀