The strategy of writing a blog to improve SEO is not just about writing articles and promoting them.
Additionally, an important task within this strategy that should not be forgotten, is to update the content of the blog regularly by debugging old articles.
If, as you’re reading it, debugging old articles can help you improve your blog visits and with the content you already have written on it!
Updating old articles from your blog is a strategy that guarantees very good results. At Kiwop, we know this because we regularly implement it in our blog; Digital Marketing is evolving rapidly, and we don’t want the articles we write for our users to become outdated and end up becoming content of any utility.
As we always say when we talk about Inbound Marketing and Content Marketing, content methodologies and strategies are only effective when content is useful to users and offers them value. And why would it be useful for users looking for up-to-date information, old and obsolete articles?
In this article we want to explain the reasons why you should apply this SEO advice,and how to do it effectively to get the best results.
Why updating old articles from your blog
The following factors highlight the importance of updating your blog articles:
- The main features about the products or services you’ve written about may change
- If the information in your blog posts is still valid, you can delete references to past dates and events to make the post more perennial, and don’t make users think that the information it contains is obsolete
- Links expire or change, and having links that don’t work on your website negatively affects your SEO
- Adding links to new content you’ve written related to an old article benefits your internal link strategy,which benefits your SEO
- Debugging old articles gives you the possibility to add better images or videos made more recently, giving more value to the article, thinking about users and also search engines. Images and videos benefit SEO and are rewarded by Google.
- Items with outdated information don’t help improve your brand image; users may perceive that as a company in the sector, you are not up to date.
Well, now that we’ve explained the main reasons why it’s important to debug the old articles on your blog,we’ll go on to explain how to use this strategy effectively to improve SEO.
How to debug old blog articles
There is no single way to update an old blog post, you can do many things to debug articles. Here’s a list of the main factors we think you should consider when reviewing previous posts you’ve written on your blog.
Make sure that all the links in the article work
Hyperlinks change all the time, websites close, or companies reorganize their URL structure. When we write articles we add links to other content of ours or externals that are of interest. But if the links have stopped working or no longer exist, the user experience and usability of the article will be adversely affected.
As blog readers, we can assure you that there is nothing more annoying than clicking on an inactive link, and not to mention how little you like these links to Google, therefore, it is absolutely essential that the links of your articles are kept up to date!
Dead links can be very expensive for you.
Adds internal links to recent articles
We all know that applying internal linkbuilding is important. Not only to help Google track other content, it also gives the user a better browsing experience because it will have more content to access. The longer the user spends on your blog, the more signals you’re giving Google that your content is good and the better positions you’ll get.
Reviewing articles gives you the opportunity to add new links from one article to another. When you debug an article, don’t forget to link the latest content you’ve posted later.
On the one hand, there are publications of perennial/durable content, and they are therefore as true today as they were in their day when they were written, even if years ago. For this reason, if you have these types of posts on your blog, you should review them to remove references that give clues to your audience about the age of the post.
On the other hand, when you post an article on the blog, you are assigned 2 dates,
- the date of publication
- the date of the last update
You can choose not to put the publication dates for the articles, but what if we recommend is that you add the Update date, so that the user sees that although the article has been published previously, it is updated from time to time and the information they are receiving is therefore value and updated information.
What are you waiting for to update your blog by debugging your old articles?
Review the content of your posts
Many blog writers post first and correct later. By reviewing old blog posts, you can correct any grammatical errors, outdated information and add new relevant content in different formats.
On the other hand, reviewing the purpose of the content months after it has been published can offer you different perspectives. On many occasions we write articles and do not get the purpose of them.
- The content may have gone old and the company no longer offers such services or products, therefore the traffic you can get with the particular item is not useful.
- At other times, reading the article months later you may notice that it is not sufficiently explanatory or that the structure of the article complicates the understanding of its contents.
- Finally, months later you can have more information to add to the item and make it more complete and therefore give it value.
Reviewing the content of your posts is a very good practice, it allows you to improve the writing and help the user to find what they are looking for and additionally, make the necessary modifications to attract quality traffic oriented to your needs.
Add words to text
Google is said to reward longer content with better rankings on search engines. We recommend you to bet on quality, rather than just quantity. But anyway, whether that’s true or not, we know that Google doesn’t like super-short posts. The Yoast SEO plugin for WordPress recommends that all publications have a minimum of 300 words. Which we find quite little, we recommend that you write articles of at least 500 words.
When updating old blog posts, our recommendation is to add new content whenever possible.
Optimizing and reviewing keywords from the article
By reviewing your blog, you can discover some articles that aren’t fighting for the right keywords because they haven’t done it in their day, a previous keyword study. With a good update you will be able to make some changes to improve it and achieve greater results.
On the other hand, you can check that among the articles in your blog, there are no keywords that cannibalize each other (cannibalization occurs when some content struggles to position themselves with the same keywords).
If your blog contains 2 or more articles that fight for the same keyword, neither will reach the top positions. This problem is very common in blogs that have many articles, it is best to take debug these articles and update them, you can join them in an article, update their content or delete those that do not have traffic.
Add photos and videos making the item more attractive
Photos and videos add value to a post, but the downside, especially for photos, is that they can quickly look outdated. If there’s a post that gets a lot of hits, spend some time adding updated photos. Or, if you’ve made a video related to the post, add it to the article. Everything you can do to make your post more robust, it will help you improve your SEO!