That since the pandemic e-commerce is on the rise and more and more customers are buying online, is a fact.
But how are you going to make them see you among so many companies on the net?
Read on, and we explain how to do it through SEO in e-Commerce.
Importance of SEO in e-Commerce
We’ve given you a touch in the introduction, but we’ll comment again.
You may have some great products, but if nobody sees your online store, nobody is going to buy you.
That’s not what you want, right?
With SEO in e-Commerce, we will get more visibility for our brand, that people know about its existence.
Where can SEO be applied in e-Commerce?
To improve SEO positioning for web pages with online store, techniques can be applied in different sectors of the site.
Some of them are:
- Write SEO texts in the categories, and subcategories, that make the reader know what it is about, but above all, so that Google also understands it and wants to put us in a good place.
- SEO techniques in products.
What tricks to apply to improve SEO in e-Commerce?
If you want, we can teach you some techniques to improve in the Google ranking, go on, go on.
1. Optimize images
Each product will have its product sheet, and in each product card there must be at least one image of it.
These images must be optimized. That they are of good quality, that is, that they are not pixelated, that they look good.
But also that they take little or nothing to load, that is achieved by reducing the weight, which is maximum of 100 kb.
There is information that is to be displayed in the results of a search, and that well-implemented and optimized information causes the ranking to go up.
One of them is the title, to make it about 55 characters, including the target keyword.
The other is meta description, in this information sector you can describe what you will find when you click on the link, and take advantage of it by adding CTAs to encourage that click.
3. Do a keyword study
You will have to do intense search for the keywords that users use the most that can enter your e-commerce.
If you know the ones they use the most, you can optimize the categories and your products based on these keywords and move up in the ranking positions.
If the user who browses looking for a website observes that the link is very convoluted, it will cause rejection, in addition to not being able to write it well from memory.
They will also be able to more easily recognize what they are looking for.
Construction them following the hierarchy of the online business, that they are very short and simple and, above all, that includes the target keyword.
But for all this, you’ll probably need an external digital marketing agency.
If you want to know why, read on.
Why you need an external agency to take it all away
There is a lot of competition between online stores within the Internet, they all want the same goal: to sell and sell.
In order for them to choose, you will have to stand out, and it is difficult to get such high visibility.
A digital marketing agency specializing in SEO can help you create the strategy, a well-defined strategy that helps you meet your goals.
The agency, being an expert in the field, will have the resources to pivot according to results, the specific knowledge required, etc.
Below, we explain the 4 reasons why you should hire an SEO agency for your e-commerce.
1. You will have the best SEO technology with them
An agency is always going to have in its hand tools that you alone will not be able to have because you would not be able to pay.
Tools that will make SEO tactics more effective and fundamentally based, such as SemRush.
2. You are always up-to-date
The algorithms for SEO and the criteria that search engines like Google ask you to be at the top of the ranking, are very changing.
A company that is dedicated to that, will always be aware of everything, and you will not have to worry.
3. You save
You save on time and also on resources.
At the end of the day you will pay a price to the agency, and the agency will put the tools, knowledge, develop the strategy, and as an end goal will make users convertible into clients to come to your website.
Is that what we want, isn’t it?
4. They create you the strategy
A strategy that will make you stand out among the competition.
Not all strategies work for all companies. They, as experts, will help you create the best one for your type of business.
And the best, above all, for the type of users and customers of your business.
They will also create it taking into account the criteria for positioning and avoiding bad practices, which without having knowledge about it, perhaps you could do unintentionally.
From Kiwop we can help you with SEO in eCommerce
I don’t know if you’ve noticed, but, ae.g. We are a digital marketing agency, and yes, we are specialized in SEO.
We have those tools that are needed and the specialized staff that is constantly updated.
From Kiwop we can help you create a strategy for your online business that helps you improve results.
An agency can help you a lot with SEO in e-Commerce
And so far we have come, we have told you what SEO can bring to an online store, and how a digital marketing agency can help you.
Contact us if you need help, or follow us on our Instagram profile for more tips on SEO in e-commerce.
At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.
Go ahead and start selling thanks to SEO and an external agency!