samsung.com

What we measure and how much it weighs

1. AI crawlers 19.3/25

   No AI crawler is locked out, but 5 have their own rules disallowing paths: they get in, with limits.

2. Access for an identified bot 8/10

   The home page answers the bot, but takes 2531 ms: a crawler with a time budget leaves first.

3. llms.txt 15/15

   There is an llms.txt written by the store (41 lines).

4. Structured data on the home page 9.5/10

   The home page carries entity structured data (Brand, Corporation, ImageObject, Organization, OwnershipInfo, WebPage, WebSite).

5. Readable product page 22/25

   The product page found carries Product and Offer: machine-readable price and availability.

6. Declared sitemap 8/10

   The sitemap answers, but carries no product pages: the catalogue is not discovered that way.

7. HTTPS 5/5

   The store is served over HTTPS.

What to do

In order of impact. The first item recovers the most points for the least effort.

1. AI crawlers (+6). Open robots.txt to the AI crawlers you want to be cited by. Blocking GPTBot while letting OAI-SearchBot through is a legitimate decision; blocking everything is disappearing. How we do it
2. Access for an identified bot (+2). Ask your firewall provider to let identified bots through (at least the AI search ones). A 403 to the bot is a 403 to the assistant. How we do it
3. Declared sitemap (+2). Declare the sitemap in robots.txt with a Sitemap: line. Without it, the catalogue is discovered in fits and starts. How we do it

Against the 300 stores in the study

Same signals, same method version. The study measures a stratified sample of Spanish stores.

Read the full study

Measurement detail

• Store’s own llms.txt, 41 lines.
• JSON-LD types on the home page: Brand, Corporation, ImageObject, Organization, OwnershipInfo, WebPage, WebSite.
• Product page tested: https://www.samsung.com/fr/washers-and-dryers/all-washers-and-dryers/. JSON-LD types: AggregateRating, BreadcrumbList, ItemList, ListItem, Offer, Product.
• No detectable chatbot on the home page.
• No detectable third-party search.

A report is kept for 7 days. If you have changed something, measure again and the new result will appear at this same URL.

This report is public

It has its own URL and can be cited or linked: https://www.kiwop.com/en/labs/ai-readiness-check-ecommerce/samsung.com

Kiwop Labs (13 September 2026). AI readiness report for samsung.com. https://www.kiwop.com/en/labs/ai-readiness-check-ecommerce/samsung.com

Report data under CC BY 4.0. Method and scripts open at Kiwop Labs. If you own the store and do not want it listed, write to [email protected].

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