mediamarkt.es

What we measure and how much it weighs

1. AI crawlers 25/25

   No AI crawler is locked out in robots.txt.

2. Access for an identified bot 4/10

   The identified bot got 403; only the browser was answered. A sessionless assistant may stay out.

3. llms.txt 15/15

   There is an llms.txt written by the store (848 lines).

4. Structured data on the home page 9/10

   The home page carries entity structured data (ContactPoint, Organization, PostalAddress, SearchAction).

5. Readable product page 24.5/25

   The product page found carries Product and Offer: machine-readable price and availability.

6. Declared sitemap 10/10

   robots.txt declares 1 sitemap(s).

7. HTTPS 5/5

   The store is served over HTTPS.

What to do

In order of impact. The first item recovers the most points for the least effort.

1. Access for an identified bot (+6). Ask your firewall provider to let identified bots through (at least the AI search ones). A 403 to the bot is a 403 to the assistant. How we do it

Against the 300 stores in the study

Same signals, same method version. The study measures a stratified sample of Spanish stores.

Read the full study

Measurement detail

• Store’s own llms.txt, 848 lines.
• JSON-LD types on the home page: ContactPoint, Organization, PostalAddress, SearchAction.
• Product page tested: https://www.mediamarkt.es/es/product/_apple-iphone-18-pro-burdeos-256-gb-63-oled-super-retina-xdr-5g-chip-a20-pro-siri-ai-ios-1674335.html. JSON-LD types: AdministrativeArea, Brand, BreadcrumbList, BuyAction, Country, DefinedRegion, EnergyConsumptionDetails, Language, ListItem, MemberProgram, MemberProgramTier, MerchantReturnPolicy, MonetaryAmount, Offer, OfferCatalog, OfferShippingDetails, Product, ProductGroup, QuantitativeValue, Service, ShippingDeliveryTime, UnitPriceSpecification.
• No detectable chatbot on the home page.
• No detectable third-party search.

A report is kept for 7 days. If you have changed something, measure again and the new result will appear at this same URL.

This report is public

It has its own URL and can be cited or linked: https://www.kiwop.com/en/labs/ai-readiness-check-ecommerce/mediamarkt.es

Kiwop Labs (13 September 2026). AI readiness report for mediamarkt.es. https://www.kiwop.com/en/labs/ai-readiness-check-ecommerce/mediamarkt.es

Report data under CC BY 4.0. Method and scripts open at Kiwop Labs. If you own the store and do not want it listed, write to [email protected].

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