Optimizing WordPress and speeding up web speed is a must to improve SEO. The speed of loading web pages has become a crucial aspect for search engine positioning.
Optimization is something you should do if you want to be more likely to appear in the top positions of Google. 💻
And not only that, optimization is considerable for usability and user experience.
What is WordPress
WordPress is an open source content management system (CMS). It is a free tool, although you must pay for the hosting and the domain name so that the web page you create is visible.
This tool has numerous plugins and themes that allow the user to customize the appearance and functionality of the website and, in addition, have greater control of it.
Advantages of using WordPress
WordPress allows you to change the visual appearance of a website in a few clicks, since it has many free themes. 🆓
These themes are made up of templates for layout the content.
Los plugins de WordPess
WordPress plugins extend the capabilities of WordPress with utilities like social sharing to visual editors to modify themes. 📱
The simplicity of WordPress
WordPress is characterized by being a very simple platform. Its main dashboard is very simple and, if you control the backend, you will be super productive.
The stability of WordPress
WordPress has been in operation for 18 years and continues to evolve and update to remain one of the best content management systems on the Internet. 🌐
This stability will allow you to have a website for many years and, all you have to do with it, is to update it at the same time as the software.
WordPress is free
WordPress is free, although the only thing you need to pay for is the domain and hosting.
Everything else (themes, plugins…) you can buy for free. 🆓
Have you already decided and want to use WordPress? Did you know that there is WordPress.com and WordPress.org ?
How to optimize a WordPress website
Optimizing and improving the speed of a WordPress page generates a great impact in terms of the success of your website, since it affects everything: experience, user retention, SEO positioning and sales.
Identify and prioritize speed issues
The first thing you need to do to optimize your page is identify if you have any problems. ⁉️
To do this, there are pages like GTMetrix that allows you to perform an evaluation of your website and shows you the problems in order of severity.
Optimize pages and content
To optimize the pages and contents of your WordPress follow these tips:
– Reduce the number of entries displayed on your homepage
– Split long posts on your homepage
– Use static images and with appropriate sizes
– Optimizes images and their formats
– Enable cache
– Reduces the use of external sources
Optimize themes and plugins
To optimize the themes and plugins of your WordPress avoid inflated themes, always use your own WordPress theme when you create your website and optimize it for mobile devices.
In addition, it is important to keep the plugins up to date and clean up the plugin options in the database.
Take advantage of the features of your hosting
Currently, hostings have great benefits that you can take advantage of, such as server cache, use the latest version of PHP and Opchache, and use SSL and HTTP/2.
Speed optimization is an ever-evolving aspect that needs to be kept up to date. Without optimization, you run the risk of losing visits, conversions, and damaging your brand and reputation.
Another crucial aspect is to do a good SEO to get better results in the positions of the search engines. Read on to find out more.
Tips for good SEO in WordPress
If there is one thing clear, it is that, if we want to increase organic traffic to our website, we have to work on SEO positioning. Do you want to know how to do it? Read on to discover 8 tips for doing SEO in WordPress !
Install a good SEO plugin for WordPress
Installing an SEO plug-in will help you optimize content based on the keywords you choose.
One of the best plug-ins is Yoast SEO, this provides recommendations and suggestions to improve the quality of the content.
Search for relevant Keywords
Keywords are one of the most important aspects when defining your content marketing strategy.
These will help you reach potential customers; you must determine which ones represent an opportunity and create content related to them.
Set up permalinks in WordPress
WordPress, by default, chooses a simple structure to produce URLs that are very unfriendly to SEO.
From the ”Settings” – ”Permalinks” section, you can choose a type of link that offers more information.
Images are much more important than we give them! And, they can be the main culprits that your website works much slower.
Therefore, it is essential to take into account two aspects: the file name and the title and alt tags. In these, you must include the keywords you want to position.
Don’t forget to optimize the SEO of your older blogs !
Improve the load of your website
The loading times of your website play a crucial role in determining the position you will occupy in Google. 💻
If your website takes a long time to load, you will not offer a good user experience, the statistics of your website will fall and Google will penalize you by lowering you in the search positions.
Choose an SEO-optimized template
When you create your WordPress, choose a template that is SEO friendly.
These friendly templates have been designed taking into account search engine ranking factors such as Google or Bing so they will help you improve your SEO.
The need for responsive design
At present, the mobile is one of the main devices for accessing the Internet. 🌐
For that reason, Google has changed its modus operandi and leaves more aside the desktop versions, so it prioritizes small screens.
Prepare the web for voice searches
Preparing the web for voice searches is related to the need for responsive design. In addition, performing searches by talking is much more comfortable than doing them by writing and, in the future, it will be something very enhanced.
Therefore, you need to answer specific questions, search for the highest position in Google and optimize SEO.
Speed up your WordPress business!
We hope that all this information about WordPress has helped you to get your website off the ground and, in addition, get to number 1 in the search results.
Now it’s your turn.
If you need help or want us to solve any questions related to your business, we will be happy to do so. 😊
Optimize the SEO of your website and…
Get to be the number one in your sector from WordPress! 🚀