Advantages of having a buyer persona in your digital strategy
If in a relationship you do not know your partner well, it is destined to fail… In a company-customer relationship, the same thing happens. And with the buyer persona, the
Learn the most important techniques of Online Marketing. We publish specific educational articles that will help you improve your company’s digital marketing, surpassing your competitors and generating more benefits.
How to be the best copywriter in 8 simple steps
Throughout the existence of the Kiwop blog, we have been explaining what copywriting is, aspects of copywriting for e-commerce, etc. And today it was time: do you want to know
Conversion Funnel: What Is It in Digital Marketing?
In almost all the articles we have been telling you that the essential thing is to know your target, who you are addressing. Well, with the conversion funnel you will
8 tips to write blog articles faster
The task of writing regular blog articles for the blog section of a website is a time-consuming task. You may love your job, but sometimes it takes up so much
All about CPC in Marketing
Today we come to tell you a type of strategy called CPC. What, what? CPC… the acronym stands for: cost per click. Already, we know that in digital marketing there
Google My Business, the best ally for local SEO
Normally, when you talk about digital marketing, you think of big companies. But what about small and large local businesses? There Google My Business can help you. Although eh, GMB
What it is neuromarketing and how to apply it in your digital strategy
Have you ever bought something online and at the end of the purchase process, have you said “f****, how did I end up passing my VISA?? Surely you have fallen
9 tricks to conclude your blog articles
Just as you need to start a blog post on a good foot, to engage the user to keep reading, you also need to conclude it so that it stays
12 KPI’s that you should measure in your e-commerce
If you set goals and establish a strategy to achieve them… You’ll like to know how it thrives, won’t you? Well, with KPI’s you can know. Normally companies usually assemble
Keys to using long or short content in Content Marketing
If your digital marketing strategy is based on content marketing, someone has one day given you the tip of “if you make the content longer it’s better” or vice versa.
How to apply upselling and cross-selling in email marketing
What’s with upselling and cross-selling, you might be wondering. Well, wait, did you know that email marketing is one of the channels that involves the most conversions? And if so,
Everything you need to know about the bounce rate
If the bounce rate is high, it is usually a negative indicator of our website. Although it really isn’t always like that. Stay and find out more about this metric.