It is a reality that the world of social networks does not stop growing and more and more users are joining each of them.
Although more and more users are joining the networks, it is a fact that according to the age of the one who registers, their application is one or the other and is that, the networks, are extremely segmented.
In young people there are two star social networks that succeed: TikTok and Instagram.
And you, if you want to succeed with your business and they are your potential customers, you should join the bandwagon.
If you want to know everything about the two star social networks of the future, read on! 👀
What is Instagram
Nowadays, most of the population knows Instagram. But, even so, there are still thousands of people who are unaware of this application and the advantages it offers.
Instagram is a social network that allows its users to upload photographs and videos with effects such as filters, frames, colors…
Currently, this application is one of the fastest growing in the world.
Instagram, in the world of digital marketing, is one of the biggest applications that you must take into account for your strategy.
Learn about the advantages of using Instagram for your business and take it to the next level. 🚀
Currently, Instagram has a key competitor in the online world and that is TikTok.
What is TikTok
TikTok is the star social network, that’s a fact. Who hasn’t heard someone talk about TikTok?
TikTok is an Asian social network that is based on sharing small music videos.
This application allows you to create, edit and upload music videos of up to 10 minutes, where you can add effects, filters and augmented reality features.
It is an application with a very simple interface and with easy-to-use editing options for anyone.
In addition, as they have updated it, they have included new features such as making live videos, either alone or shared, voting, messages …
It could be compared to Instagram, but without the option to share images.
Although the main intention of TikTok is entertainment, the great reach of this social network has made it a very useful promotional tool and, consequently, a star scenario in digital marketing campaigns.
Follow Kiwop’s profile on TikTok and don’t miss any of their videos. 😜
Importance of TikTok and Instagram in digital marketing strategies
TikTok and Instagram have been working on incorporating a monetization model that has favored influencers and brands.
Currently, Spain is one of the European countries with the most registered users on the Asian platform TikTok.
Integrating TikTok and Instagram into digital marketing strategies is a success thanks to different factors.
The great exponential growth of TikTok in the digital world has revolutionized the market and has rethought the strategy of many other networks such as Instagram, since, having attracted the interest of millions of users in a very short period of time, it has altered the pre-existing competition.
The popularity of both networks allows you to reach thousands of users and directly target your audience.
Active networks 🆕
Instagram and TikTok are the best social networks to get users to share their experiences using the products or services of a company or brand.
In addition, thanks to its algorithm allows that with a simple hashtag or with the viralization systems, the content reaches as many people as possible.
Trends and the passage of time have shown that to achieve the success of a campaign on social networks, the strategies proposed must be focused on natural content.
That is why TikTok has tools that allow you to create more interactive audiovisual content without investing a large amount of money. In addition, the ease of use allows you to have many options to create it.
On the other hand, Instagram has one of its strengths: stories. Without a doubt, it is the place where you are most natural. On the other hand, the Reels tool is an essential format for your campaigns, since they are short and easy to watch videos.
Paid ads 💰
Last but not least, both Instagram and TikTok have paid advertising that allows you to segment the audience and reach potential customers who can become loyal users of your brand.
Without a doubt, if you have a budget it is one of the most effective ways in digital marketing strategies.
Differences and similarities of TikTok and Instagram
Combining two powerful platforms such as TikTok and Instagram is a great success for the future of your digital marketing campaign. The difference between the two is remarkable, but little by little they are updated to look more like each other.
TikTok and Instagram for e-commerce 🛍
TikTok is the perfect tool to connect with young audiences. That’s why many businesses use TikTok to advertise.
The application, which allows you to record and edit videos without having to leave it, is the perfect platform to establish a relationship between the consumer and the brand.
On the other hand, on Instagram we find the effective e-commerce platform Instagram Reels. Like TikTok, the app allows you to record and edit within the app.
The advantage of Instagram is the possibility of choosing what type of publication you want to make: photos, videos, reels… It is a way to diversify the page and offer a varied range of content.
Like all platforms, TikTok and Instagram have their strengths and weaknesses.
Content length ⏰
The length of the content is different on both platforms.
TikTok allows you to share content up to 10 minutes long. However, Instagram allows you to upload Reels for up to 3 minutes.
The copys 🖊
It’s no secret to anyone that Instagram copy is an important aspect of marketing strategies. However, these on TikTok do not have the same weight, by difference.
On TikTok, the caption is small, hidden at the bottom left, and has a maximum of 150 characters.
On the contrary, Instagram Reels, despite placing them in the same place, stand out more. In addition, during the navigation through the feed, the copys stand out and do not have any character limit.
Instagram Reels is the ideal choice if you intend to offer great content that needs an extended description. If you want to get the message across quickly and addictively, your choice is TikTok.
Share the content 💬
Sharing the content on both TikTok and Instagram is very easy from direct messages as well as sharing it on social networks.
However, there is a persistent problem with TikTok’s watermark. If you save the video from TikTok or share it, the watermark remains on the video.
On the other hand, Instagram Reels does not have this problem of watermarks. If you download a video or share it, there will be no watermark.
Content diversification ↔️
Diversifying content allows you to reach different social media platforms that will reach more people, but content is easier to find when everything is shared in the same place.
When it comes to Reels and TikTok, marketers often choose one or the other. Having all the content on Instagram makes organization easier, but TikTok allows you to go viral faster and allows you to reach more people.
You can have videos on both platforms, but differentiating them can be difficult.
The competition between Instagram and TikTok
TikTok is one of the social networks with more pull and Instagram knows it. As time has passed, both networks have been copying each other functionalities that have been copied between them.
The most obvious inspiration is Instagram’s Reels format, a format identical to TikTok. In addition, Instagram increasingly gives more importance to this format, surpassing photographs. Users are not happy with this decision and more and more users are complaining about it.
On the other hand, TikTok has been inspired by Instagram in the stories format, copying the idea of videos of a day of exposure and of determined duration. The reality is that it is a functionality little exploited by users.
The dispute between Instagram and TikTok continues today and, little by little, they are two social networks that are increasingly similar to each other, but … Will any of them die? 💀
Do you think that in the future there will only be one of these two social networks?
It is a reality that the competition between these two social media giants is extremely visible, but… we will have to take advantage of its tiny advantages while we can.
Find all the options that these networks provide for your business and make it take off with digital marketing.
In addition, if you need help we will be happy to lend you a hand.
Get your business off the ground with digital marketing! 🚀🤩