Shopify Development Agency: Headless Stores Without App Bloat
We build Hydrogen headless architectures and Checkout Extensibility for brands billing over €5M that need more than off-the-shelf plugins.
- <500ms TTI (Time to Interactive)
- 100% Core Web Vitals Passing
- 01 · Catalogue Products and prices in sync
- 02 · Experience Search, product page and cart
- 03 · Payment Gateways and anti-fraud
- 04 · Order ERP, stock and logistics
- 05 · Measurement Conversion and margin
- 06 · Operation Your team sells, the system scales
- Every sale refines the catalogue
In numbers
Auditable Results
Metrics from managed Shopify Plus projects.
- €50M+ Transaction Volume Managed annually
- -80% JS Bundle vs store with apps
- +40% Conversion After optimization
- 15+ Years of Experience Since 2009
Definition
What Is Hydrogen/Oxygen and Why Does It Matter?
Hydrogen is Shopify's React framework for headless commerce. Oxygen is their edge hosting. Together they enable ultra-fast custom frontends that consume the Storefront API. The result: static site speed with Shopify checkout power.
What's included
Service Deliverables
What you receive. No ambiguity.
- Hydrogen headless or optimized Liquid 2.0
- Checkout Extensibility with Shopify Functions
- ERP connectors (SAP, Navision, Odoo)
- Data migration without SEO loss
- Audit and replacement of heavy apps
- Training for your operations team
Why
App bloat vs custom engineering
The app trap and how to escape.
You install 20 apps for basic functionality. JS jumps to 3MB. The site takes 6 seconds to load. Conversion drops to 0.5%. It is a common pattern in Shopify stores. We replace heavy apps with lightweight custom code (Shopify Functions). We move logic to the backend. Your store loads faster and conversion improves.
- -80% JS Bundle
- +40% Conversion
- 0 Apps
Summary
Executive Summary
For Management.
Shopify Plus development offers typical ROI of 3-6 months from conversion improvement. Complete migration in 8-10 weeks depending on complexity.
Requirement: >€500K/year revenue to access Shopify Plus. Main risk: loss of app functionality without equivalent. The Shopify account is yours, with full access and no lock-in.
- 3-6 months Typical ROI
- 8-10 wks Migration
- +40% Conversion
For the CTO
Technical Summary
For the CTO.
Headless architecture with Storefront API (GraphQL). Shopify Functions for custom checkout logic. Metafields/Metaobjects for structured content.
Webhooks for ERP synchronization. Native PCI DSS compliance. Servers in Europe available (EU region) for GDPR compliance.
Technologies
- Hydrogen 2.0
- Storefront API
- Shopify Functions
- Checkout Extensibility
- React
- TypeScript
- Frontend on edge with Oxygen (<50ms global)
- Native PCI compliant checkout
- Bidirectional webhooks with ERP
Who it is for
Is It For You?
Shopify Plus is for brands with volume and advanced requirements.
Who it's for
- B2C brands billing >€5M/year needing enterprise performance.
- E-commerce with app bloat needing to clean dependencies and improve speed.
- Companies migrating from Magento/PrestaShop to a stable SaaS platform.
- Teams wanting headless (Hydrogen) for maximum UX control.
- Businesses with customization requirements beyond standard themes.
Who it's not for
- Simple projects that a standard theme can solve without custom development.
- B2B businesses with complex requirements (Net Terms, Price Lists): BigCommerce is better.
- If a Theme Store theme covers your needs without customization.
- Companies expecting to "install apps" for everything (that's the problem, not the solution).
- Projects where immediate time-to-market is more important than performance.
Key points
Shopify Plus Services
Architecture designed for high volume.
- 01
Checkout Extensibility
Shopify Functions replaces checkout.liquid hacks. Custom discount, validation, and shipping logic running on the backend. No third-party apps in the critical path.
- 02
Headless With Hydrogen
GraphQL API for catalog, cart, and checkout. React frontend served from edge. Static site speed, total design flexibility.
- 03
Native B2B
Shopify Plus includes native B2B: per-customer price lists, payment terms, quick orders. No €500/month apps that break. GDPR compliant.
- 04
Zero-Downtime Migrations
We parallelize the new store while the old one keeps selling. Switch in minutes with pre-configured 301 redirects. Zero SEO ranking loss.
How we work
Work Process
From legacy platform to Shopify Plus.
- 01
Mapping and Audit
Data extraction from your current platform. Existing app audit. Mapping of products, variants, customers, historical orders. Free initial audit.
- 02
Theme/Headless Development
Development in Hydrogen (React) for maximum performance or optimized Liquid 2.0. Mobile-first. Core Web Vitals passing.
- 03
Launch and Scaling
301 redirect strategy. Load testing. Post-launch monitoring. Training for your team.
Risks and how we cover them
Risks and Mitigation
Transparency about what can fail.
- 01
Loss of app functionality
MitigationPrior gap analysis. Custom development with Shopify Functions for critical functionality.
- 02
SEO drop during migration
MitigationExhaustive URL mapping, 301 redirects pre-migration, GSC monitoring post-launch.
- 03
SaaS platform dependency
MitigationData is exportable, headless architecture reduces lock-in, documented contingency plan.
- 04
Team learning curve
MitigationTraining included, process documentation, 3-month post-launch support.
Technologies
Technology Stack
Tools for high-performance commerce.
- Hydrogen 2.0
- Oxygen
- Storefront API
- Shopify Functions
- Checkout Extensibility
- Metafields
- React
- Remix
- TypeScript
- Tailwind CSS
- Klaviyo
- Algolia
The proof
Enterprise Commerce Specialists
We're not an agency that "installs themes". We're a Shopify Partner and we've been building high-performance e-commerce for 15 years. Hydrogen, Checkout Extensibility, complex migrations from Magento or PrestaShop. Fixed rate because results matter more than hours.
- 15+ Years in E-commerce
- 60+ Shopify Projects
What's included
Investment
Prices updated January 2026.
- Initial audit: free (app analysis + opportunities)
- Full migration: custom Liquid theme or Hydrogen headless based on your needs
- No lock-in: the store is yours
- Shopify Plus license: ~€2,300/month (paid to Shopify)
- Post-launch support: 3 months included
FAQ
Frequently Asked Questions
What e-commerce directors ask.
Why Shopify Plus and not Magento or WooCommerce?
Shopify Plus is SaaS: automatic updates, managed security, 99.99% uptime. Magento requires dedicated DevOps. WooCommerce scales poorly. For >€5M revenue, Shopify Plus is the standard.
Can we keep our current apps?
We audit each app: performance impact, native alternative, criticality. Reviews and email marketing apps usually stay. Popup and countdown apps usually go. For recommendations and search, AI personalization beats generic apps. Goal: minimal, fast stack.
Is Hydrogen necessary or can we use Liquid?
Well-optimized Liquid 2.0 can pass Core Web Vitals. Hydrogen is for: maximum speed, highly custom designs, or when you need React. We recommend Hydrogen for >€10M/year.
What happens with SEO during migration?
We map all URLs. Configure 301 redirects before the switch. Validate with Screaming Frog. Monitor GSC for the first weeks. +100K URLs migrated without loss.
Is Shopify GDPR compliant?
Yes. Shopify offers servers in Europe for Plus. We configure CMP, compliant privacy policies, and data deletion options. Certified for EU-US transfers.
How long does a complete migration take?
8-10 weeks typically. Includes: data mapping, development, app audit, redirects, training, and stabilization period. No rushing that compromises quality.
Do you work with international companies?
Yes, we're a Shopify Partner with 15+ years of e-commerce experience. We work with clients across Europe and the Americas. Video conference meetings available.
What if it doesn't work?
The store is yours from day one. If you're not satisfied, you can hire another partner. No lock-in. We document everything to facilitate transition if necessary.
Next step
Is Your Shopify Slow Because of Apps?
Free performance diagnosis. We analyze your "App Bloat" and tell you what is hurting your conversion. No commitment.
- No commitment
- Response in 24h
- Custom proposal
Let's talk.
Initial technical consultation
AI, security and performance. Diagnosis with phased proposal.
- NDA available
- Response <24h
- Phased proposal
Your first meeting is with a Solutions Architect, not a salesperson.
Request diagnosis