What is Tiktok Ads and how it works

Social media>TikTok 20 May 2022

Who doesn’t know what TikTok is? Who has not been hooked on this application on occasion?

Even the most boomers know the app and make it serve. Therefore, it is the perfect application to invest in advertising: there are all kinds of audiences, and it is used by a large part of society.

At Kiwop, we are committed to these new and effective tools.

In this article you will know everything you need to know about TikTok Ads and its secrets. Interested? Read!

What is TikTok

Before we start talking about advertising on TikTok, let’s introduce the application for those people who do not know it.

TikTok is the app of the moment. It could be considered a mix between Vine, Snapchat and Instagram Stories.

In other words, it is a social network of videos in vertical format.

At the beginning, videos could be uploaded from 3 to 15 seconds, but with the passage of time and the needs of the user, the application was extending its duration up to 10 minutes. ⏳

Additionally, TikTok included live shows where users can see their favorite creators and offer them gifts that become popularity and money for the TikToker.

Despite its recent fame, the app was born in 2016 under the name ”Douyin”.

Currently, TikTok has more than 1.5 billion downloads and more than 500 million active users. Despite that, approximately 66% of users are young people under the age of 30.

TikTok home screen
TikTok has more than 500 million active users.

If you want to know more, don’t miss the ultimate guide to TikTok.

What is TikTok Ads?

As you have seen, the audience is immense to be able to launch effective and appropriate advertising campaigns for each viewer. But what is TikTok Ads?

TikTok Ads is the platform that the application has opened to advertisers to take advantage of the advertising opportunities offered by the social network.

There are several types of ads in the app ⬇️

Brand Takeover

Brand Takeover are ads in 3- to 5-second video format that appear in full screen when the app is opened.

In-feed ads

In-feed ads is the most popular format. It appears organically between videos and consists of a 15-second video accompanied by your destination URL.

Hashtag Challenge

The hashtag challenge, to gain interaction with the brand, is the most suitable way. It is about creating a challenge that, in addition to being disseminated organically, is given more visibility through advertising.

Branded effects

Branded effects consist of creating filters for users to use.

How TikTok Ads works

The theory seems easy, but how does TikTok Ads work, and how can you create a campaign?

If you are familiar with other advertising platforms, creating an ad on TikTok will be very simple for you, as they are similar and intuitive steps.

When creating a campaign there are three levels: the campaign, the ad group and the ad.

In the ad group space, you need to define what your placements and targeting will be.

Types of locations

Tiktok contains several apps and pages that you can select or leave automatic.


As in any campaign, there are different types of audiences and segmentations that you have to narrow down.

Define TikTok audiences in TikTok Ads.
Segment your target audience.
Image obtained from TikTok Ads.

As for ads, it will depend on the format chosen and TikTok shows you the options to enter or select the content, the destination URL and the rest of the ad settings.

For conversion tracking, you have to create a pixel for your website or app to take all the measurements and understand the results of your campaigns.

Before you start creating your campaign, consider a few factors:

  1. Your target audience should ideally be under the age of 30.
  2. You are able to keep your account active so as not to lose engagement.
  3. Your goals shouldn’t be totally focused on conversions, but on interaction and growth as a brand.
  4. You must have a large budget or you are in one of the countries that have the self-service platform where you can manage campaigns to start.

Invest in your ad campaign with TikTok Ads

If you want to grow and generate a good community with engagement, bet on ads on TikTok.

Now it’s your turn.

If you need help or want us to solve any questions related to your business, we will be happy to do so.

Contact us or follow us on our Instagram profile for more information about digital marketing.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Cheer up and…

Create campaigns on this emerging social network!


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