Screaming Frog: What is it and what are its advantages?

Screaming Frog is a powerful SEO tool that helps analyze websites to identify opportunities for improvement and resolve optimization issues. Used by digital marketing and SEO professionals.

Have you ever wondered why your website is not ranking better in search engines or why it is not getting as many visitors as you expected? In the world of SEO, the success of a business is closely linked to the positioning of its website in search engines such as Google.

In this article we will tell you what it is and what are the advantages offered by this SEO tool, to improve your positioning strategy.

What is Screaming Frog?

Screaming Frog is an SEO tool that allows you to analyze your website in a comprehensive way.

This desktop application allows tracking and analysis of websites, providing detailed information on various aspects that affect the SEO performance of a site.

With the ability to identify technical problems, such as:

• Broken links.
• Redirections.
• Errors in metatags.
• Content problems.

Screaming Frog is essential for performing on-page SEO audits and optimizing a site’s visibility on search engines.

Advantages of using Screaming Frog in your SEO strategy

The use of screamingfrog in an SEO strategy offers several key advantages:

1. Comprehensive website crawling: Allows you to explore and analyze in depth all technical aspects of a website, including identifying broken links, redirects, 404 errors and other technical issues.

2. Detailed SEO audits: Provides detailed information on on-page SEO elements such as meta tags, titles, headings, meta description length and keywords.

3. Improved link architecture: Facilitates visualization of link structure, which helps identify opportunities to improve hierarchy and link juice distribution.

4. Structured data analysis: Allows to detect and evaluate the implementation of structured data, which is essential to improve visibility in rich search results.

5. Content optimization: Allows to identify duplicate, missing or low quality content problems, and helps to improve the relevance and quality of the content on the site.

Screaming Frog stands out for its ease of use and intuitiveness, but its greatest advantages lie in its functionalities. By getting a detailed report of the status of your website, you will be able to detect errors and correct them, improving both the user experience and your search engine ranking.

Screaming Frog Features

Screaming Frog offers a wide range of functionalities that will help you improve your SEO strategy. Some of the main features include:

On-Page SEO Analysis

With Screaming Frog, you can analyze your own website and get information about the status of On-Page SEO. This functionality is especially useful for detecting and correcting errors, improving your strategy and outperforming the competition.

In addition, you will be able to identify those pages that do not receive visits, which will give you clues as to which aspects of your content strategy you should improve.

2. Competitive Analysis

Screaming Frog also allows you to analyze your competitor’s website. This will help you design a more effective strategy to stand out in the market. In addition, when you conduct keyword research, you will be able to find out what terms your competitors are ranking for.

3. Broken Link Detection and Link Building

Screaming Frog is a very useful tool to detect broken links on your website and perform link building tasks. You can look for broken links on websites in the same sector, inform the owners and suggest that they link to your site. This will allow you to improve the authority of your website and increase your position in search engines.

Steps to use Screaming Frog

Here’s a step-by-step guide on how to use Screaming Frog to get the most out of this tool:

Error Detection

One of the most useful features of Screaming Frog is error detection. In the “Internal” tab, you can find broken links quickly and easily.

Sort the results by “Status Code” to see URLs sorted by response code, such as 301 or 404, which indicate page not found errors.

You can also detect non-indexed pages and errors on your competitors’ pages. In addition, you will be able to identify pages with little or a lot of content using the “Word Count” column.

2. Crawler Analysis

If you want to get a full report of your website, enter the URL at the top of the tool and click “Start”. You can disable those options that are not relevant to your analysis.

Once Screaming Frog has analyzed your web page, you will get a detailed report on the crawling, indexing and ranking of your site’s content.

3. Pulling Data and Reports from Screaming Frog

For an in-depth analysis of the Screaming Frog report, it is advisable to create simple, visual reports. You can download several reports to know the status of internal and external links, image optimization, response codes, among others.

To do this, go to “Configuration” > “Custom” > “Extraction” and choose the options you want to include in your report.

4. Content Optimization

Once you have obtained all the data and reports, you can apply the necessary changes and corrections to optimize the content of your website. Screaming Frog will help you identify different types of errors, allowing you to correct them more efficiently and improve both the user experience and your search engine rankings.

Why use Screaming Frog?

Screaming Frog is a valuable SEO tool for several reasons:

1. Comprehensive site analysis: Allows you to perform complete website audits to detect technical issues, broken links, incorrect redirects and other errors that can impact SEO performance.

2. On-page optimization: Facilitates the review and improvement of key on-page SEO elements, such as titles, descriptions, headings and metatags, to improve relevance and visibility in search engines.

3. Duplicate content identification: Helps identify pages with duplicate content, which is crucial to avoid search engine penalties and improve content quality.

4. Link architecture improvement: Allows you to analyze the site’s link structure to optimize link juice distribution and improve navigation.

5. Structured data and result enrichment: Facilitates the implementation and verification of structured data to improve the appearance of search results with rich snippets.

Overall, Screaming Frog provides detailed data to identify opportunities for improvement and optimization, essential for an effective SEO strategy and to improve search engine visibility.

This is an essential tool for any SEO positioning strategy. Its ability to thoroughly analyze your website and provide you with detailed reports will help you detect errors, improve your strategy and increase your visibility in search engines.

Do you want to improve your web positioning? At kiwop, our expert team is ready to help you improve. We perform comprehensive audits with Screaming Frog to identify and correct technical and SEO errors. Increase your visibility on search engines and optimize your site today! Contact us to get started.