Google Ads, the best way to boost your business

Digital Marketing 28 December 2023

In the world of business and especially in digital advertising, where every click and every impression counts, the difference between success and stagnation lies in the ability to stand out online and there is no better way to do that than with Google Ads.

At present, if your business does not appear on the internet, you do not exist. It sounds a bit exaggerated; however, in the vast majority of cases not having an online presence means losing a large market share. This market share is being handed over to the competition on a silver platter and we don’t want that, do we?

If your business already has sales, you’re probably thinking, “Why do I need to promote myself online? This is a good question that many owners of moderately successful businesses ask themselves.

While you can be successful in sales in your industry, it is still your industry, your country, your city, a geographically limited place. Internet advertising frees you from all kinds of constraints and allows you to reach a mass audience, which means more customers and that is what we all want.

That’s why in this article we will tell you what Google Ads are all about and how they are the best way to reach more customers, stay until the end and you will get very valuable information.

Google Ads or Google Ads, your starting point

The first thing you should know is, what Google Ads are and how they work so that you have a better idea of how they can be beneficial for you.

What is Google Ads?

According to Google’s own information:

Google Ads is a product that you can use to promote your company, sell products or services, or to sell your company’s products and services. , become known and increase traffic to your website..”

In short, just like traditional media, radio, TV and newspaper, where advertisers paid for a mention of their products or services, Google is exactly the same.

The difference is that Google’s reach is unmatched by other media outlets, which is why its success rates in advertising campaigns are so high compared to its competitors.

The first thing you should know is, what Google Ads are and how they work so that you have a better idea of how they can be beneficial for you.

The first thing you should know is, what Google Ads are and how they work so that you have a better idea of how they can be beneficial for you.

How does Google ADS work?

Google advertising works like an auction, business owners and companies offer a sum of money in exchange for space on Google to display their ads. The advantage that Google AdWords has is that the one who pays the most does not always win.

Google is always looking to give the best results in a search, therefore, it is not enough to offer money and that’s it. The advertiser must have optimal ads to be promoted, must respond to a specific search intention and have its target already defined.

In addition to the sum of other factors that define the winner of an auction.

Type of Google ADS campaigns

Google Ads starts by setting a specific goal for your campaign. For this we will have to select the type of campaign we need according to the objective we have, time and amount of money we can invest.

There are many types of campaigns and each one is tailored to a specific need, as you will see below.

As you will see there are several types, for example top performing campaigns are based on goals that allow advertisers to access their entire Google Ads inventory from a single overall campaign.

This allows you to have greater control of your ads and complete management, which is reflected in performance and conversion.

Each campaign is designed for a specific objective and it is a matter of choosing the one that best suits what you are looking for.

This can be overwhelming for many people, so they choose to hire a google ads agency, this is totally valid, because you leave the management of your campaigns in the hands of professionals.

How long does a google ads campaign last?

By default, google ad campaigns do not have a defined date, so ads can run indefinitely as long as they have an allocated budget.

This can be changed in the campaign settings at any time and a specific date can be defined.

Google ADS price: How much does it cost?

There is no standard price due to the different types of campaigns and sectors that exist.

The price varies depending on the cost per click and the number of advertisers competing for a specific sector and keywords, remember that in the end it is an auction.

Benefits of running Google ADS advertising campaigns

After everything you’ve learned up to this point, you’re probably curious about whether it’s worthwhile to run google campaigns.

Our recommendation is that yes, it is totally worth it, because it has many benefits such as:

Overall it is an excellent option and in the end you will have a massive exposure that only google can offer today.

Did you like this article? Remember that we are a digital marketing agency, specialized in boosting businesses and projects.

We are a team of professionals who always seek the success of our customers and above all provide valuable content.

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