Google Ads & PPC Agency: Proven ROAS Over 400%
We don't manage campaigns. We manage profitability. Every euro invested is attributed, optimized, and justified. Fixed fee, no percentage of your ad spend.
- -35% CPA vs Industry Benchmark
- 01 · Audience Who, and with what intent
- 02 · Creatives Tested messages
- 03 · Campaign Bids and budget
- 04 · Landing Measured conversion
- 05 · Attribution From click to real lead
- 06 · Decision Scale or stop, with data
- Every lead recalibrates the bid
In numbers
Auditable Results
Aggregated metrics from accounts managed in 2024.
- >400% Average ROAS Return on ad spend
- €4.2M Ad Spend Managed Annual budget optimized
- 15+ Years of Experience Since 2009 in the European market
Definition
What is Google Ads and why do you need a specialized agency?
Google Ads (formerly AdWords) is Google's paid advertising platform where you bid to appear in search results, YouTube, and the display network. PPC (Pay-Per-Click) advertising, also known as SEM, is the discipline that encompasses all paid search advertising strategies.
What's included
Service Deliverables
What you get. No ambiguity.
- Free initial audit of your current account + savings opportunities
- Optimized campaign structure (Search, pMax, Shopping)
- Real-time ROAS dashboard (Looker Studio) + weekly reports
- Monthly strategy call with results analysis
- Enhanced conversions setup and server-side tracking
- Landing page optimization connected with CRO
Why
Traditional PPC Agency vs Kiwop
The problem with management as you know it.
Traditional agencies: report CTR, optimize for clicks, charge percentage of budget (incentive to spend more). We: report ROAS and CPA, optimize for conversion value, and charge fixed fee (incentive for efficiency). Your interests aligned with ours. If we spend less and you sell more, everyone wins.
- >400% ROAS
- Target CPA
- Data-driven Attribution
What's included
Executive Summary
What you need to know to decide.
- Typical ROI 3-5x in the first 3 months if search demand exists
- Visible results from week 2-3 (fast complement to SEO)
- Fixed monthly fee adapted to account complexity and goals
- No percentage on ad spend: incentives aligned with your profitability
- Main risk: without correct conversion tracking, optimization is impossible
- The account is always yours, with full admin access
What's included
Summary for CTO / Technical Team
Technical implementation requirements.
- Google Tag Manager correctly configured on the website
- Enhanced Conversions for post-cookie tracking
- CRM integration for offline conversion import
- Landing pages with <2.5s load time (LCP) for optimal Quality Score
- Consent Mode v2 implemented for GDPR compliance
- Merchant Center access if e-commerce (Shopping/pMax)
Who it is for
Is It for You?
Google Ads requires minimum investment and correct tracking. Check if you fit.
Who it's for
- Companies with sustained ad investment on Google Ads and sufficient volume to optimize.
- Businesses with conversion and revenue tracking correctly configured.
- Organizations that know their margins and can define target ROAS.
- E-commerce or B2B with commercial search intent in their sector.
- Teams that need measurable short-term results (complement to SEO).
Who it's not for
- Low-volume campaigns without enough data for Smart Bidding to optimize.
- Companies without conversion-optimized landing pages.
- Businesses without post-conversion revenue tracking capability.
- Sectors where search demand doesn't exist or is minimal.
- If you're looking for "branding" without sales impact measurement.
Key points
Channels We Manage
Specialization in the Google Ads ecosystem.
- 01
Search Ads
Search campaigns with optimized SKAGs/STAGs structure. Exhaustive negative keywords. Quality Scores >7. We capture direct commercial intent.
- 02
Performance Max
Correctly configured pMax campaigns: segmented asset groups, signaled audiences, and exclusions for control. Not a black box if you know how to configure it.
- 03
Shopping and Product Feed
Optimized Google Merchant: titles, descriptions, and custom labels for segmentation. Feed rules to maximize eligibility and relevance.
- 04
YouTube and Demand Gen
Video ads for awareness with frequency control. Demand Gen for qualified reach. Always with measured conversion attribution.
How we work
Work Process
From audit to continuous optimization.
- 01
Audit and Configuration
Analysis of current account (if exists), conversion tracking validation, KPI and target ROAS definition. Restructuring if needed. Free, no-obligation audit.
- 02
Launch and Learning
Launch of optimized structure. Smart Bidding learning phase (7-14 days). Quick adjustments based on initial data.
- 03
Scale and Optimize
Scaling what works, eliminating what doesn't. Continuous optimization of bids, ads, and audiences. Weekly reports with business metrics.
Key points
Risks and How We Mitigate Them
Transparency about what can go wrong.
- 01
Budget Waste
Without correct structure, Google spends where it wants, not where it converts. Mitigation: initial audit, placement exclusions, and weekly search term review.
- 02
Incorrect Tracking
Without configured conversions, optimization is impossible. Mitigation: we implement enhanced conversions and server-side tracking before launch.
- 03
Rising CPCs
Cost per click increases every year (+15-25% in competitive sectors). Mitigation: we optimize Quality Score, use long-tail keywords, and improve landing pages.
- 04
Channel Dependency
Google Ads generates results while you pay. Mitigation: we combine with SEO to reduce dependency medium-term. Ads funds while SEO builds.
Technologies
Tool Stack
Technology we use to analyze and optimize.
- Google Ads
- Google Ads Editor
- GA4
- Google Tag Manager
- Looker Studio
- Optmyzr
- Supermetrics
- BigQuery
- Merchant Center
- Enhanced Conversions
- Consent Mode v2
- Server-side Tracking
The proof
Advertising Profitability Specialists
We're not an agency that "runs campaigns". We've been managing Google Ads for 15 years with one objective: documented positive ROAS. In 2024 we managed over €4M in ad spend. Fixed fee because we believe in aligning incentives. One example: in the Google Ads campaigns for Circuit de Barcelona-Catalunya events (F1 and MotoGP) we reached a 6.2x ROAS and an 18% lower CPA than the previous period (see the case study).
- 15+ Years in Google Ads
- 4+ Ad Spend Managed (€M)
- 400+ Average ROAS
What's included
Engagement Model
Full transparency. Aligned incentives.
- Initial audit: free (account analysis + opportunities)
- Fixed monthly fee adapted to your account complexity and goals
- No percentage on ad spend: incentives aligned with your profitability
- No lock-in: cancellation with 30 days notice
- Initial setup included or standalone depending on project needs
- Typical ROI: fee recovered with CPA savings in first month
FAQ
Frequently Asked Questions
What decision-makers ask before hiring.
How much should I invest in Google Ads?
Depends on your target CAC and margin. General rule: if your LTV:CAC ratio is >3:1, scale. If <2:1, optimize before scaling. Minimum recommended: €3,000/month (~$3,250) to have enough data to optimize.
How do you charge for management?
Fixed monthly fee based on complexity and spend, not percentage of budget. This aligns incentives: we earn the same whether we spend €10,000 (~$10,800) or €100,000 (~$108,000), so we only scale when it makes sense for you.
Can I see my account data?
The account is yours, always. You have full admin access. We are invited managers. If we end the relationship, you keep everything: structure, history, audiences.
How long until you generate results?
Visible results from week 2-3 if search demand exists. Unlike SEO, Google Ads generates qualified traffic immediately. ROAS stabilizes around month 2 when Smart Bidding has enough data.
How does conversion attribution work in 2026?
We implement enhanced conversions and server-side tracking to capture conversions that browsers block. We connect with your CRM to import offline conversions and attribute to closed sale.
Google Ads or SEO? Which first?
Both, with different roles. Ads for immediate results while SEO builds the asset. We use Ads data (which keywords and landing pages convert) to inform SEO strategy. Long-term, SEO reduces paid dependency.
Can you run campaigns across several countries, languages and currencies?
Yes. We structure the account by market: geo-targeting, per-country budget and bidding, ads in each region's language, and Merchant Center feeds per currency. We track ROAS for each market separately, not blended, so a profitable country never subsidizes an unprofitable one.
What if it doesn't work?
No lock-in. If you don't see results, you can cancel with 30 days notice. The account and all work is yours. We retain nothing. That's why the initial audit is free: to validate opportunity before committing.
Next step
Suspect Google Is Burning Your Budget?
Free inefficiency audit. We identify ad waste in your current account and calculate immediate savings. No commitment.
- No commitment
- Response in 24h
- Custom proposal
Case studies
Projects where we put it to work
Let's talk.
Initial technical consultation
AI, security and performance. Diagnosis with phased proposal.
- NDA available
- Response <24h
- Phased proposal
Your first meeting is with a Solutions Architect, not a salesperson.
Request diagnosis