Digital marketing consultant: What is it and what is its role?

Digital Marketing 26 December 2023
marketing consulting

The digital marketing consultant plays a crucial role in today’s era, where online presence is an essential element for business success. Their role is to guide companies through the dynamic online marketing landscape, enabling them to maximize their visibility and effectiveness.

These professionals are constantly updated, keeping abreast of the latest technological trends and changes in search engine algorithms and social networks. This allows them to adapt strategies on an ongoing basis, ensuring relevance and optimal performance for their customers.

In this article, we will tell you what a digital marketing consultant is and what their role is in an increasingly digitized business environment. Let’s get started!

What is a digital marketing consultant?

marketing consultant

If you have asked yourself what is a digital marketing consultant. It is nothing more than a professional highly specialized in online promotion strategies and tactics. Its main function is to advise companies and organizations in the planning, implementation and optimization of their marketing efforts in the digital environment.

Its goal is to help companies achieve their online goals, whether it’s increasing visibility, generating leads, improving conversions or strengthening social media presence.

They work closely with their clients to understand their needs and audience, and then design customized strategies that maximize impact in the digital world.

In addition, they keep abreast of the latest technology trends and changes in search engine and social media algorithms, allowing them to constantly adapt their strategies to maintain relevance and optimal performance.

What skills does a digital marketing consultant have?

A digital marketing consultant must possess a broad set of knowledge and skills to perform their role effectively. Some of the essential skills a digital marketing consultant should have include:

1. SEO (Search Engine Optimization)

Understand how search engines such as Google work and know how to optimize the content and structure of the website to improve positioning in search results.

2. Online advertising

Knowledge of advertising platforms such as Google Ads and Facebook Ads to create and manage effective advertising campaigns.

Content marketing

Know how to create valuable and relevant content to attract and retain audience, as well as manage blogging, social media and content marketing strategies.

4. Social Networking

Know the main social networks and how to use them to promote a brand, including ad management and community interaction.

5. Email Marketing

Know how to design effective email campaigns, manage mailing lists and measure campaign performance.

6. Web Analytics

Be able to use web analytics tools such as Google Analytics to measure traffic, visitor behavior and website performance.

7. Project Management

Be able to plan and manage digital marketing projects, set goals and deadlines, and coordinate with teams and resources.

8. Technical Knowledge

Understand the technical concepts behind web design and development, as well as the ability to communicate with designers and developers.

9. Market research

Conduct market research and competitive analysis to identify opportunities and trends.

10. Communication skills

Be a good communicator, both in presenting strategies to clients and working in teams with other marketers.

11. Creativity of the digital marketing consultant

Generate creative ideas for campaigns and content that stand out in a saturated market.

12. Legal and ethical compliance

Knowledge of regulations and ethical standards in digital marketing, such as personal data handling and responsible advertising.

This knowledge is essential for a digital marketing consultant to design effective strategies and help companies achieve their goals in the constantly evolving online marketing environment.

Digital marketing consultant functions

The duties of a digital marketing consultant cover a wide range of responsibilities. These functions may vary according to the needs of the company or client, but generally include:

Analysis and diagnosis

Evaluate the company’s online presence, identify areas for improvement and set clear goals for digital marketing.

2. Strategy development

Design tailored digital marketing strategies that align with client objectives. This may include SEO, online advertising, content marketing and social media strategies, among others.

3. Web site optimization

Ensure that the company’s website is optimized for search engines, loads quickly and offers an exceptional user experience.

Management of advertising campaigns

Create and manage advertising campaigns on platforms such as Google Ads, Facebook Ads, and other digital media.

5. Content Marketing

Develop and oversee quality content creation strategies that attract and retain audiences, and align with brand values and voice.

6. Social media

Manage social media presence, including content creation and scheduling, audience interaction and trend monitoring.

7. Email marketing

Design and execute effective email campaigns to promote products, services or events.

8. Analysis and follow-up

Use web analytics tools to measure the performance of strategies and make adjustments as needed.

9. Digital marketing consultant market research

Conduct market research and competitive analysis to identify opportunities and threats in the market.

10. Budget management

Manage the digital marketing budget, distributing resources effectively across different strategies and campaigns.

11. Training and advice for the digital marketing consultant

Train the company’s internal team in digital marketing concepts and techniques, providing continuous advice and updates on industry trends.

12. Keeping up to date

Stay abreast of the latest trends and changes in the world of digital marketing, as this field is constantly evolving.

Your ability to adapt and keep up with new trends is essential for success in this ever-changing environment.

Reasons to hire a digital marketing consultant

marketing consultant

Hiring a digital marketing consultant can provide numerous benefits to businesses and organizations looking to succeed in the online world. Here are some important reasons to consider hiring a digital marketing consultant:

1. Specialized expertise of a digital marketing consultant

Digital marketing consultants are experts in their field and have a deep understanding of current online marketing strategies, tools and trends.

2. Saving time and resources

By relying on a consultant, companies can focus on their core business, while the expert takes care of planning and executing marketing strategies.

3. Personalized strategies

Consultants design strategies specific to the needs and objectives of each company, which maximizes the effectiveness of campaigns.

4. Keeping up to date

Digital marketing is constantly evolving. A consultant is responsible for keeping abreast of the latest trends and changes in algorithms, ensuring that strategies are up to date.

5. Improved return on investment (ROI)

Consultants work to maximize the efficiency of campaigns and ensure that the marketing budget is used effectively, leading to a positive ROI.

6. Web site optimization

Consultants can improve search engine visibility (SEO) and user experience on the website, which can increase traffic and conversions.

7. Access to tools and resources

Consultants have access to high-level monitoring and analysis tools, enabling them to accurately track performance and make informed decisions.

8. Strategic approach of the digital marketing consultant

Consultants can offer an objective and strategic perspective, bringing fresh ideas and creative solutions to marketing challenges.

9. Risk reduction

By relying on an experienced professional, you minimize the risk of making costly mistakes in marketing campaigns that could damage your company’s reputation.

10. Increased competitiveness

An effective digital marketing approach can help companies stand out in a highly competitive marketplace.

11. Adaptability of the digital marketing consultant

Digital marketing consultants are able to adapt strategies quickly in response to market changes, keeping the company relevant and competitive.

A digital marketing consultant brings experience, efficiency and a strategic approach, which can make a big difference in the success of an online business. Their ability to keep up to date and adapt to a constantly changing environment makes their recruitment a valuable investment for companies.

The 7 phases of a digital marketing consulting process

The phases of a typical digital marketing consulting process typically include:

1. Initial evaluation of the digital marketing consultant

In this phase, the digital marketing consultant meets with the client to understand their specific needs, objectives and challenges. An initial assessment of the company’s online presence is conducted, including its website, social media and current marketing strategies.

2. Analysis and Audit by the digital marketing consultant.

The consultant performs a thorough analysis of the client’s online presence, identifying areas for improvement and opportunities. This may include SEO audits, content analysis and review of social media strategies.

3. Strategic Planning

Based on evaluation and analysis, a strategic digital marketing plan is developed. This includes defining specific objectives, identifying target audiences and selecting appropriate channels and tactics.

4. Implementation

In this phase, the digital marketing consultant executes the planned strategies and tactics. This may include website optimization, content creation, advertising campaign management and social media interaction.

5. Follow-up and analytics

Web analytics tools are used to track the performance of ongoing strategies. Key metrics such as web traffic, conversions and audience engagement are measured.

6. Continuous Optimization

Based on the data collected, adjustments and improvements are made to the strategies. This may include keyword optimization, modifying banner ads, adapting content and responding to emerging trends.

7. Report and Evaluation

Periodic reports are provided to the client showing results and progress towards established objectives. An evaluation of the effectiveness of the strategies is carried out and possible adjustments are discussed.

Digital marketing consulting has become a critical resource in today’s digital age. Consultants bring specialized expertise that helps companies navigate the vast and ever-changing online world, maximizing their visibility, reach and effectiveness.

Through assessment, strategic planning, implementation and continuous optimization, these professionals play a crucial role in the success of companies in a highly competitive market.

If you need help, at Kiwop, we have a team of highly specialized digital marketing consultants to develop effective strategies and maximize your success in the digital world. Contact us, and grow your business!


Leave a Reply

Your email address will not be published. Required fields are marked *

We help you get results

If you want to have the website you want or increase the online visibility of your brand, we know how to do it.

Shall we start today?