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In the world of SEO, effective tools are key to search engine optimization success. Ahrefs, renowned for its suite of paid SEO tools, took a bold step by launching Ahrefs Webmaster Tools (AWT).
This is a free platform that offers impressive functionalities to obtain valuable data about your websites.
In this article, we will tell you about the most important features of this tool, as well as its advantages and disadvantages.
Ahrefs Webmaster is a free SEO platform launched by Ahrefs in late 2020. This tool provides detailed and meaningful information about your websites at no additional cost.
However, to use AWT, you must have access to and own the domains. Although there are several methods to verify your domains, one of them involves integration with Google Search Console.
This Ahrefs strategy of offering a free tool, aimed at a wider audience that was not willing to pay for the full version, is a smart move to capture a large audience and establish its dominance in the market.
AWT offers a wide range of functionalities that allow you to analyze your websites in a comprehensive manner. The following are the most important features of this tool:
With AWT, you can analyze your domain profile and get detailed information about your organic keywords, top pages and inbound links.
This tool allows you to know the keywords for which your website ranks in Google, even those that do not appear on the first page of results. This information is invaluable for optimizing your URLs and adjusting your SEO strategy accordingly.
With the Website Audit feature, AWT allows you to assess the overall status and health of your website. You can detect errors and problems related to various aspects of technical SEO.
AWT will provide you with detailed information about each possible error and guide you on how to fix or address them properly. In addition, you can track progress and check when you have solved each problem.
Using AWT’s “Top Pages” feature, you can identify the best pages on your website, as well as their performance in terms of traffic and monetary value. You can also use the “Organic Competitors” function to analyze your competitors in the organic search results.
This feature provides you with valuable information about the most powerful domains in your industry, helping you to better understand the competitive landscape.
AWT allows you to monitor the health of your web sites and receive alerts about errors and problems. You can track the percentage of analyzed pages that are error-free, which tells you how effective your optimization efforts are.
If this percentage decreases, you can quickly identify problems and take action to fix them.
With AWT, you can get detailed information about the keywords for which your website ranks in search engines. This function allows you to know the monthly search volume, the current position and the positioning difficulties of your keywords.
By identifying the areas in which your content is ranking and making adjustments, you can increase your visibility and drive more traffic to your website.
Backlink analysis is a crucial part of any SEO strategy. AWT gives you detailed information about the links pointing to your website, including the source page and the anchor text used.
This feature allows you to identify opportunities to improve your link building tactics, establish business relationships and remove unwanted links. In addition, you can monitor new inbound links and track lost links.
AWT offers you the possibility to find quick SEO improvement opportunities by focusing on keywords that are already close to ranking in the top search results.
This feature provides you with data on the best content update opportunities, allowing you to increase your traffic by making small changes to your pages. By taking advantage of these opportunities, you can improve your ranking and attract more visitors to your website.
AWT offers numerous advantages, especially considering that it is a free tool. Some of the main advantages include:
Overall, Ahrefs Webmaster Tools is a valuable tool for those looking to improve their SEO and get detailed information about their websites. Although it has some limitations, its free offering provides enough functionality to help you optimize your online presence and make data-driven decisions.
Ahrefs Webmaster Tools is an excellent choice for those who want to take full advantage of Ahrefs functionality for free. With the ability to analyze your domain profile, audit your website and obtain keyword and backlink information, this tool can be a powerful ally in your SEO strategy.
Take advantage of all the benefits of Ahrefs Webmaster Tools and take your online presence to the next level. Don’t wait any longer and start using this tool for free today!
If you need advice, at Kiwop we are ready to help you. Don’t hesitate to contact us!