Advertising on YouTube:10 steps to create your ads

News 28 December 2023

YouTube advertising has become a powerful resource for brands to reach their audience effectively. Videos are the preferred form of communication for many. YouTube, as the world’s largest visual content platform, provides an ideal stage for companies to present their messages.

In this article, we will explore the most effective strategies for making the most of advertising with YouTube. From content creation to SEO optimization.

What is YouTube advertising?

YouTube advertising is the way to promote products and services through video advertisements on the YouTube platform. This way you will reach a wide and specific audience according to their interests and online behaviors.

Advertisers create videos that play before, during or after other videos. In addition, they can measure their effectiveness through metrics such as click-through rate and display duration. It is a powerful way to reach users and achieve marketing objectives.

How to advertise on youtube?

YouTube advertising is a powerful strategy to increase your brand’s visibility, reach new customers and promote your products or services.

Here is a step-by-step guide on how to advertise on YouTube effectively:

Step 1: Define your Objectives

Before starting any advertising campaign, it is essential to establish your clear objectives. Do you want to increase sales, generate brand awareness or gain subscribers? Defining your goals will help you design a specific strategy.

Step 2: Create a Google Ads Account

The main platform for creating YouTube ads is Google Ads. If you don’t have an account yet, sign up for Google Ads and link your YouTube account.

Step 3: Select Ad Type

YouTube offers several types of ads: in-stream video ads, discovery video ads and bumper ads.

  1. In-stream ads are shown before, during or after other videos and can be skipped after a few seconds.
  2. Video discovery ads appear in search results and on the YouTube home page.
  3. Bumper ads are brief and cannot be omitted; they are ideal for concise messages.

Choose the type that best suits your objectives and budget.

Step 4: Segment your Audience

Define who your target audience is based on demographics, interests and online behaviors.

This division allows you to create personalized messages and campaigns that resonate with each segment, increasing the relevance of your content and improving your chances of success.

Step 5: Establish your Budget

Setting your budget is a fundamental part of any marketing strategy. It is about defining the amount of money you are willing to invest in your advertising and promotional activities.

Decide how much you are willing to invest in your YouTube Advertising campaign. You can set a daily budget or a total budget for the entire campaign.

Step 6: Create your Ad

Creating your ad is a crucial step in your advertising strategy. Here, you will design the visual or text content that you will present to your audience.

It is important that the ad is attractive, clear and relevant to your target audience. Whether it’s a video, an image or a written message, your ad must capture the attention of your audience and communicate your message effectively.

Step 7: Optimize for SEO

Optimizing for SEO is essential to improve the visibility of your content in search engines.

This involves using relevant keywords in your content, titles, descriptions and tags so that your ad is more easily found by your target audience.

SEO optimization increases your chances of appearing in search results and driving quality traffic to your YouTube ad.

SEO referential image

Step 8: Establish Calls to Action (CTA)

Establishing calls to action (CTA) is essential to guide your audience to the action you want them to take after interacting with your ad.

CTAs are clear and persuasive instructions that tell viewers what to do next, whether it’s visit your website, subscribe to your channel, make a purchase or other relevant action.

By incorporating effective CTAs, you increase the chances that your audience will engage and convert into leads.

Step 9: Analyze and Adjust

Once your ads are up and running, monitor their performance using Google Ads metrics.

Look at click-through rates, audience retention and conversions. Adjust your strategy according to the results to continuously improve your campaigns.

Step 10: Experiment and Improve

YouTube advertising is a process of continuous improvement. Experiment with different types of ads, audiences and messages. Learn from what works and apply those lessons to future campaigns.

Kiwop digital marketing agency

In our Marketing Agency, we are specialists in promoting brands through video ad strategies on YouTube. You can reach millions of people interested in what you offer, generate conversions and stand out from your competition.
Our team is here to guide you through every step, from ad creation to SEO optimization. Contact us and Don’t miss the opportunity to master the power of YouTube advertising.


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