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Surely more than once you have accessed a Google Ads ad and, on the landing page, you have seen a chat to talk directly with someone from the brand.
Well, it’s not a somebody, it’s a what. And the fact is that, normally, those chats that appear are chatbots.
we want your business to be the future. For this reason, we recommend that you continue reading this article with everything you need to know about how to improve Google Ads performance with a chatbot.
What are you waiting for?
Google Ads is the platform par excellence for SEM or Search Engine Marketing, that is, advertising through search engines.
SEM consists of working different types of campaigns to appear in the first search results, even before the organic search results. In this way, you appear to users who are actively searching for what you offer.
And Google Ads is so popular because it is the SEM platform of Google, the most used search engine worldwide.
Through Google Ads you can create different types of campaigns that are activated by keywords. If a user searches for a keyword with which you are working your ad, that ad, if everything is well optimized, will appear giving that person everything they need. Easy, isn’t it?
Google Ads works with different types of campaigns, depending on what your objective is. The most popular ads that Google Ads started with are search ads, those that appear in search results.
But there are also other types of ads such as Display ads, Discovery ads, video ads, etcetera. Each of them may have different objectives, such as more views or more clicks and visits.
But in the end, and being honest, we all know that what we are looking for is to increase sales. And this is where a chatbot can help us. Because no matter how much a user clicks on your ad and visits your website, if you do not provide him with a series of facilities, he will leave and visit the second ad.
If you found it interesting, don’t miss this Blog about
how to build a successful SEM campaign
And now that you know what Google Ads is and how it works, let’s go to the second essential part, what is a chatbot.
As we mentioned at the beginning of this Blog, a chatbot is a chat that usually appears on websites and asks you if you need help or have any kind of doubt. And no, behind these chats, there are not usually people, there are usually bots or robots.
These chatbots are software that work through AI, Artificial Intelligence, and are installed on a website or landing page. They have the main objective of extracting information and contact information from users who are potentially interested in your brand and in buying.
Thus, through a series of questions and answers that are improved and perfected thanks to AI, a chatbot ends up knowing a series of essential data; name, number or email. Thus, you already have a lead to finish working on a sale.
The benefits of implementing a chatbot are many, especially if you work with Google Ads campaigns, and it improves both the contact rate and the conversion rate, also increasing the ROI in Google Ads and better optimizing your budget.
In the end, you are giving the users who visit you a totally personalized attention 24 hours a day, every day of the year. Any doubts, suggestions or questions can be asked through the chatbot.
On the other hand, your company can optimize ROI beyond increasing revenue through Google Ads. And in the end, having a chatbot reduces your investment of time and money in incorporating more staff to serve your customers.
That’s right! We must not forget that a chatbot can never replace a submission form or phone calls. Although it helps to filter leads and get valuable information while improving communication with the customer, you should always have time to personally attend to your web users if they need it.
If you want to know more about this topic, we recommend you to read the Blog about what chatbots are and their benefits.
It is clear that the benefits of the chatbot for the performance of your Google Ads campaigns are many, as long as your chatbot works optimally and is focused on finding better results. How? Read these tips!
You know it isn’t, and most of your users know it isn’t, but making a chatbot look like a person will make the user feel better, so they will be more likely to talk more, give more information and leave more personal data.
The way the chatbot gives answers and expressions, the emojis, the color of the chat… All of this is part of your brand identity! Make your chatbot reflect everything that is part of your company’s personality. This way, it inspires more confidence for them to start a conversation through the chatbot.
Through different rules and thanks to the learning provided by AI, you can create automated rules so that your users’ experience is optimal. Incorporating the first name once they give that information or offering them products or services related to what they are looking for are good examples.
To capture all the interesting information from the user, you must ask the right and well-formulated questions. But the first thing is to establish what you want to know; their favorite products, name, email, phone number, availability for a call, age…
There’s no point spending your budget on ads and defining your chatbot 100% based on objectives if you don’t take linking into account. Where does this data go?
Do you have them registered? Are they part of your database?
Ideally, you should have a CRM and link it directly to your chatbot. In this way, each and every piece of data captured by this chat will be stored in this customer relationship management software.
You already know all the benefits of the chatbot and what it means to improve conversion and sales through Google Ads campaigns. While campaigns attract highly qualified users to a website, the chatbot is in charge of converting them into potential customers.
Now it’s your turn.
If you need help or want us to answer any questions related to your business, we will be happy to help you.
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Cheer up and…
Don’t miss the opportunity to improve the performance of your Google Ads campaigns thanks to the chatbot!