Twitch is a social network that became fashionable thanks to gamers…
… But it is evolving and growing more and more in other areas.
Stay and find out all about this platform. ?
What Twitch is and how this trendy streaming platform works
Apart from a social network, Twitch is a live video platform, and is currently the largest there is.
Especially since it’s where people spend the most time, unbanking Youtube.
As we said, it became famous for its streaming of creators playing video games, but currently, with its shooting growth, it is expanding its range of content: talks, music, cooking, ASMR, etc.
Since it was bought by Amazon in 2011, it has been growing and more and more content creators are doing their lives on this streaming platform.
The user feels free because once he enters, he can choose the live one that interests him most.
Interaction is an important thing because viewers can chat with the streamer, and that improves the user experience.
Now, if that’s all right with you, let’s look at the main screen:
On the left, you’ll get the channels you follow and whether they’re live or not. You’ll be able to follow the streamers you like the most.
Below the ones you follow, you get recommended channels, and also, in the middle of the screen, direct ones that the platform suggests you might be interested in.
Each live user must be categorized and tagged so that the user has more decision-making power, whether they are interested in it or not. If you feel like watching a talk, you’ll look for a live one that puts “talk” underneath.
Apart from following a channel (totally free), you can subscribe, and that is paying, and in return you will get a number of advantages with that streamer such as talking to it (if it is famous it may make you excited), be able to use some exclusive sticker, etc.
Also, if you have Amazon Prime, you automatically have Twitch Prime, with which you’ll have a monthly subscription to a channel at no additional cost.
We forgot to tell you, if you just want to go in and look before you decide to regularly consume the contents on this platform, you can do it without even registering.
As a streamer, you can make money. How? With donations from users, or with the affiliate program of the streaming platform itself. But you’ll have to meet some requirements.
You can also make money from subscriptions, with bits, with advertising or if you’re selling something.
Why is Twitch so triumphing?
There are several reasons why this streaming platform has started to get so fashionable:
- Many youtubers “moved” to Twitch by seeing that they were promised so much revenue and that they didn’t have it on YouTube.
- The pandemic has given a major boost to consumption growth in the past year. So Twitch has decided to diversify more content.
- It has a global reach. Their streams are all over Earth.
- There’s still no ad saturation like on other big networks like Instagram or Facebook.
- There is more interaction with the public and above all: in real time. Together streamer and audience debate on topics.
- We must talk about Ibai Llanos: if someone doesn’t know him it’s weird, this guy has managed with Twitch to compete with the TV with the bells, yes, yes, you’ve read well, the bells on a social network.
Ibai Llanos manages to connect with the audience of this platform (also twitter) so well that it even manages to implement advertising content so that users are impacted in a friendly way.
But once you’ve known the streaming platform and know why it’s grown so much, you’re wondering how to use it in your digital marketing strategy. ?
Tips for using Twitch in your digital marketing strategy
Before you include this channel in your marketing, you’ll need to get to know the audience on it:
- There are more men than women, although a while ago the difference was greater, now it is being balanced.
- As for generations, the most assiduous are millennials and generation Z.
- The average age is between 18 and 34 years.
- More than half of users spend more than 20 hours a month on Twitch.
- It is consumed more in the United States, followed by Germany.
- In the week, the closer the weekend gets, the more audience there is, reaching the highest peak on Sunday.
So if your target audience matches this social media audience, then we do advise you to include it in your strategy.
You can advertise in 2 ways: by placing ads in different spaces on the social network (refers to banners on the sides, for example), or with ads through live ones.
Those included within the live can be in 3 ways: pre-roll (before video), mid-roll (in the middle) or post-roll (at the end).
You can also count on a streamer as a partner or sponsor, that channel will be an ambassador for your brand. But for that, the channel will have to meet some requirements:
- Having a regular schedule on your streamings
- Minimum 3 times per week
- Have an audience with continuous growth
- Its content is appropriate with the regulations
As we said above, there is still no ad congestion, so whatever you do will have more and better impact on the audience than on another social network.
And above all, don’t forget to first analyze who you want to target your advertising, and then research the different twitchers and see which one creates content that best matches them.
If you want to promote a new wristband that measures your physical exercise, you won’t make an agreement with a streamer dedicated to making cooking recipes.
Add Twitch to your social media strategy
You have seen that this social network is growing more and more, and that it is yet to exploit its potential in terms of advertising.
So, what are you waiting for?
Go ahead… Start researching the streamers to get published ?!