Teatre Nacional de Catalunya
Complete redesign of the Teatre Nacional de Catalunya digital platform with Drupal: dynamic calendar, optimized show pages and checkout in 2-3 clicks.
The Challenge
The Teatre Nacional de Catalunya manages a calendar with high editorial rotation, traffic spikes during campaigns and premieres, and the critical need to guide users to ticket purchase in 2-3 clicks without getting lost. The editorial team required fast publishing with quality control (roles, reviews, scheduling), AA accessibility compliance and stable performance on mobile devices where most traffic comes from.
The Solution
We developed a task-centered UX redesign: calendar navigation with smart filters, show pages with clear visual hierarchy (dates, cast, prices, purchase CTA) and consistent calls to action throughout the journey. We implemented Drupal with reusable components, editorial workflows with preview and version control, and a solid performance foundation with cache strategy, media optimization, lazy loading and CDN preparation.
Technologies.
The tools that made this project possible
Results.
Process.
Discovery
UX audit of current site, purchase flow analysis and KPI definition
Architecture
Design of content types, taxonomies and editorial workflows
Design
UI/UX focused on conversion and WCAG AA accessibility
Development
Drupal implementation with reusable components and continuous testing
Optimization
Performance tuning, cache and preparation for traffic spikes
The Platform.
Let's Talk Results.
Tell us your challenge. We'll respond within 24h.
Start Conversation