I’m sure you’ve heard it more than once, but we remind you: the power of the mind is wonderful.
And knowing how to control this power is even more so.
Without a doubt, psychology is one of the elements that most influence when deciding whether to perform an action or not. According to a study conducted at Harvard, the 95th of the decisions we make daily are born in our unconscious.
Today we present one of these techniques, which is probably one of the most essential and useful for in any text.
Knowing what to say and how to say it based on the situation can mark a before and after in a business, you know that.
There are few cases where people are willing to buy you. We’d like this to be normal, but unfortunately it’s not.
People, most of the time, we need to get a little push.
In the onlineworld, where we have no physical one to give us such a push, we need to enhance this action through the texts. The way they’re written is possibly what makes your business move better or worse in the digital world.
If you have doubts about this that we tell you, take a look at our article on copywriting or persuasive writing,where we explain why you should have texts optimized for your ideal client.
And as we have already introduced you to that post, copywriting writing is done following a series of techniques or formulas.
We are talking about the psychological tricks or hacks that you can start using from now on to ensure that your potential client does not leave your website without having done an action before, be it a purchase, leave your mail, download a template… anything!
So, without further delay, we present the 7+1 psychological tricks to reprogram the minds of readers and give them a little push to buy or do what YOU want.
These are the essential psychological tricks for your texts
Obviously the thing about not fooling people when you sell something is drawer. If you do, they’ll never come back to you and it can even make you a bad name.
Here, but when we talk about honesty we mean taking advantage of a situation to empathize with your potential customers.
We explained to ourselves.
If your product or service has a more negative side, you don’t have to hide it all the time. He can play in your favor by showing him, making him great and even laughing at him. This can help you connect with your Page or ad reader.
For example, if your product name isn’t the most original or successful of all, type Chilly (the intimate gel for women), and you have to make a sales page, you can laugh at the name itself, explain why it is so and say that you were so focused on creating the product that the name was invented in 5 minutes.
With this honesty and sympathy you will surely throw a smile at more than one, and they will see you as a closer company.
Many, often people do not buy something for the product or service itself, but for the company that sells it.
To build credibility for your target audience, you can use, for example, the price of your product or service.
If you put price very cheap, much cheaper than the competition, people may think that there is cat locked up and that it really is not so good.
On the other hand, if it is a higher price, it suggests that the product is of a higher quality. And therefore, it is more worth buying.
And if not, let them tell Apple. From the beginning, it has already been released at prices higher than the rest. And since then, the brand has been considered of very good quality.
Another way to give credibility is by inserting opinions of other customers on your website.
It has been shown that the first thing they do before buying any product is to look at what other people think.
A clear example is that of Esofitec (Human Resources Advisory Page), which inserts success stories with opinions and textual words from its clients.
Another very important factor to consider is how well-known your business or yourself is when it comes to offering products or services.
It’s certainly easier to sell when you have authority. For example, in the world of bloggers, when people like Angel Alegre launch some of their product or help colleagues make their releases, it gets so many and so many sales.
You trust that person and find it easier to press the buybutton.
But if you’re not well known yet, it’s not all lost. Simply, you’ll need to work more on your product or service’s sales page.
These pages will have to be longer,since you will have to add more data to get an audience that is“cold”(it does not know you or your product yet), end up being convinced that you can add value.
4. SATISFACTION AND WARRANTY
This is a basic that always, always works.
Surely it has happened to you once: you weren’t sure you’re not sure to buy something, but since they offered you an X-day money-back guarantee, you’ve finally cheered yourself up.
And it is that people are very satisfied to be able to try something risk-free.
We encourage you to include, wherever possible, some kind of warranty for your product or service.
But it’s not just worth saying “It has a 14-day warranty.”
You have to explain it well, very well: what it consists of, what the step-by-step return process will be like, etc.
Make it very visible so that everyone knows that you trust your product or service so much that you allow it back.
An example of sectors where detailing the guarantee works great is that of online courses.
Another method to instill a sense of guarantee in the customer is to offer a good after-sales service.
If they see that after purchasing your service or product, they have your support for any incident or problem, they will feel safer when making the decision.
There are different programs to achieve customer satisfaction:
- Customer service: Always keep your opinion in mind and put a quick solution to the problems.
- Loyalty programs: It is not only an advantage for long-term sales, but also for the feedback that users will be able to give, and for the amount of information that will be able to be extracted.
Satisfied customers are the best tool to gain reputation thanks to word of mouth.
Make everything difficult look easier,because so people can understand it and then buy it for you.
For example, describe in detail the step-by-step of how that product or service you’re selling works. This is very useful in e-commerce. One store that does very well is Freshly Cosmetics.
Videos,for example for tools/software, also work great. In 5 minutes they explain how to use it and you see that it is not as complicated as it may seem to the naked eye.
Genérala explaining things without potential customers seeing what it is until they buy your product or service.
Titles have to get attention for them to click. Note that this is the first information the customer sees when searching Google. Put yourself in place and put it as clearly as possible and generating expectations.
If, for example, you work in the sector of tourism, leisure, food… you have to create in the customer the curiosity about what you are selling them and the feeling that they are already living it through descriptions full of sensory adjectives. So people will imagine what it’s like to stay at X hotel, or eat X burger at that trendy restaurant. One brand that makes it great is Goiko. Stop by its website and we assure you that through its texts it will look like you are eating his famous Kevin Bacon. 😉
Tell your readers what they will find in your product or service, tell them the results they will get and you will have them in your pocket.
The faster the customer who will consume your product or service feels, the better.
In the context of the immediacy we are living in, companies must understand that putting the customer at the center of their business strategy is the key.
Amazon is a neuromarketing machine and sales tricks. With its 1-click Shopping options, 24h Prime Shipping, etc., it meets one of the main needs of your customers: having you already want it.
Also, for example, it’s going to be great to explain what’s going to happen after you buy an online course. You could explain that students will have immediate access to the platform where the course is hosted and will be able to start with it now.
Finally, take advantage of the call-to-action (or CTA) buttons, and add words that appeal to the immediacy, such as “YA”, “NOW”, etc.
They work great especially in single-person companies or companies with a powerful history behind them.
What you do is you generate emotion.
You have to generate affinity by telling your story, your process, your development of how you started from having no idea to own a business.
The idea is not to try to convince customers how good a particular product or service is, or the advantages it offers, but to try to connect with the emotional part of the consumer, so that this link occurs between the two parties.
Then you generate empathy, as your potential client is reflected in you. See that you have passed the same thing as him and you have overcome it, then decide to buy you because, believe that he will also be able to overcome his problem if you teach him how through your product or service.
We recommend using videos to tell your story. You can see your face, you can see how you express yourself and it always makes us look closer, more human.
One way to tell stories that engage the audience is to start by saying”my story looks a little likeyours,” so they’ll feel identified and want to read more, to find out how you solved that problem they have too.
An example is that of Cusifit, a website where they sell vitamin products and accessories for sports, and the girl explains that she had a problem in her spine.
If you look, the girl uses the resource we recommended to you above, apart from explaining it in writing, includes a video, and users in comments empathize much more.
Now you have the power to sell better
If you’ve come this far, congratulations!
Right now you have a lot of ideas to start putting your website in tune.
Look at the examples we’ve discussed, and try to take every trick to your turf.
You don’t need to use them all on your website, with 3-4 well positions you can start to achieve a good result and manage to sell more.
If you are interested in topics related to this, you can consult more online marketing tricks on our Instagram.
And if you need us to lend you a hand, do not hesitate to contact us, we are at your disposal. 😊
Good luck, and may the power of neuromarketing be with you! 😉