AI for Marketing and SEO (GEO)
Get ChatGPT and Perplexity to cite your brand, and create AI content that actually ranks.
By the end you will know how to do this
- Understand GEO: why AI cites some brands and not others.
- Prepare your site so AI reads you, understands you and recommends you.
- Create AI content that adds value and ranks, not filler.
- Use AI to research keywords, search intent and content gaps.
- Measure whether generative AI is citing you.
5 modules, from the plan to putting it into practice
01 SEO and GEO in 2026
- What changed with AI answers
- Classic SEO vs GEO: what stays and what does not
- How an AI decides who to cite
02 Prepare your site for AI
- Structure and data that AI can read
- Schema, llms.txt and trust signals
- Real E-E-A-T: experience you can prove
03 AI content done right
- The workflow we use: from idea to draft to final copy
- Why raw AI text does not rank
- Editing with judgment: voice, facts and honesty
04 Research with AI
- Keywords and search intent with AI
- Spotting content gaps against competitors
- Topic clusters instead of one-off posts
05 Measuring GEO
- How to know if ChatGPT and Perplexity cite you
- What to watch in Search Console for AI answers
- Iterate: improve what you have before creating more
This course is for you if...
- Marketing and content leads who want to get ahead of AI search.
- Freelancers and small businesses whose visibility rides on Google and AI chats.
- Writers and SEO profiles who already use AI but see no results.
An agency, not a guru
Kiwop is an agency in Reus (Tarragona) that has been building websites, marketing and AI since 2009 for clients across Europe and the USA. AI is not a trend we are trying out: we apply it every day, and we even built our own AI platform, Nexo, that we use in-house.
We teach this course from that real work. It is not theory copied from somewhere else: it is the method we use with clients, explained so you can apply it yourself.
Frequently asked questions
What is GEO?
Generative Engine Optimization: working so generative AI (ChatGPT, Perplexity, Gemini) cites you when someone asks about what you do. It is exactly what we do for clients.
Do I need to know SEO?
It helps to have some grounding, but we cover the basics. If you are starting from scratch in SEO, begin with AI Fundamentals and come back to this one.
Does AI not penalize generated content?
Google penalizes filler, not the tool. That is exactly what the course is about: creating with AI while adding value and editing with judgment.
Is this not what you sell clients for 1,500 € a month?
Yes. We run the managed service for you. The course is the version for doing it yourself, at your own pace, for a fraction of the price.
When does it start?
We are recording it. Join the waitlist and we will let you know, with the launch price before anyone else.
Secure your spot
Pre-sale with launch price: you will receive access by email as soon as the course launches. If you would rather not wait, we will refund you.