Sportiuk is a sports equipment online shop that aims to compete with the market’s big players.
The online shop was created from 0 and its priority was to maximimise SEO in such a competitive field.
In order to do that, we developed and designed the online shop considering:
- Semi-automatic SEO in all descriptions of products with phrases based on product characteristics
- Stock and product update system using CSV files
- Product brands with one page for each brand
- Importance of web colors
- Easy navigation through all categories
- Descriptive text in all categories and subcategories
- Size system
The button colors were optimized on the product page to try to get more conversions. Additionally, product descriptions are generated semi-automatically.
The purchase process was developed to make it easier and more intuitive. Only a single page was used, thus it is much easier and more effective for the customer to fill in their data without getting lost in the purchase process.