Sportiuk

Sportiuk is a sports equipment online shop that aims to compete with the market’s big players.

The online shop was created from 0 and its priority was to maximimise SEO in such a competitive field.

In order to do that, we developed and designed the online shop considering:

  • Semi-automatic SEO in all descriptions of products with phrases based on product characteristics
  • Stock and product update system using CSV files
  • Product brands with one page for each brand
  • Importance of web colors
  • Easy navigation through all categories
  • Descriptive text in all categories and subcategories
  • Size system

The button colors were optimized on the product page to try to get more conversions. Additionally, product descriptions are generated semi-automatically.

The purchase process was developed to make it easier and more intuitive. Only a single page was used, thus it is much easier and more effective for the customer to fill in their data without getting lost in the purchase process.

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